Cain Myers

Senior Vice President, VIP @ Hard Rock Digital

About

Leader of VIP Player Development focused on strategy & operations growing net gaming revenue from top 1% of users. History of 10x growth, scaling 2 leading digital gaming companies VIP operations post-PASPA. Prior to Hard Rock, built & led 150+ person team of sales professionals at DraftKings across Sports Betting, iGaming and Peer-to-Peer games (DFS, NFT Marketplace) responsible for delivering $1B+ in annual gaming revenue. About Me: Building and leading VIP gaming operations is my #1 passion. I am grateful to have served 20+ years in areas of VIP Player Development, Retention, Acquisition, Loyalty, Affiliate/IA Marketing, and Database/CRM. Specialties: Gaming - VIP Player Development, Omni channel Marketing, Casino, Loyalty Programs, Promotions, CRM, Database, Business Development, Sales, NFT Marketplace, Daily Fantasy Sports (DFS), Key Account Management

Country

United States

City

Absecon

Industry

Gambling & Casinos

Skill

Gaming, Loyalty Programs, Advertising, Public Relations, Senior Living, Casino Marketing, Casino, Promotions, VIP, Marketing Strategy, Marketing, Gambling, Direct Marketing, Casino Gaming, Competitive Analysis, Online Marketing, Event Management, Business Development, Hospitality Management, Seniors

Experience

Senior Vice President, VIP

Hard Rock Digital

2026-5 - Present · 5 mos

North America

VP, VIP Marketing

Hard Rock Digital

2024-4 - 2026-5 · 2 yrs 2 mos

Senior Director of Player Development

DraftKings Inc.

2018-9 - 2023-3 · 4 yrs 7 mos

New Jersey

Leader of Sales & Marketing strategy for rapidly growing multi-vertical (Sports betting, iGaming, DFS, & NFTs) high value customer segment in North America. Oversaw 100+ person sales team focused on acquisition, growth and retention of VIP customers. Developed business case for multi-state/multi-vertical scale Annual P&L responsibility of $100M+ Responsible for development of DraftKings' VIP centered promotional strategy. Created DraftKings' first VIP Player Acquisition program responsible for qualification and onboarding of new to site high net worth leads. Led VIP marketing strategy around 20+ new state launches during the expansion for Sportsbook and iGaming across North America.

Partnership Marketing Executive

Carnival Corporation

2014-12 - 2018-9 · 3 yrs 10 mos

Miami/Fort Lauderdale Area

Responsible for the development and execution of casino marketing programs focused on regional partnership sales and marketing efforts. Develop and maintain a strong and productive relationship with corporate, property, partner, and vendor contacts. Lead RFP bid process for major accounts. Serve as sales and operational leader for multi-brand Independent Agent program.

Director of Casino Marketing

Caesars Entertainment

2013-10 - 2014-7 · 10 mos

New Orleans, LA

Leadership of Total Rewards Loyalty Program Operations (Players Club), VIP Casino Hosts, VIP Services, and National Casino Marketing (Independent Agent Network/Branch Offices).

Director of Casino Marketing

Caesars Entertainment

2011-3 - 2013-10 · 2 yrs 8 mos

Philadelphia, PA

Leadership of all VIP marketing initiatives and management of the property VIP Hosts and Asian Marketing Team. Played a key role in the definition of the property marketing strategy including providing initial input for the development of property calendar builds, reinvestment matrices, and revenue builds. Led on-site marketing teams to ensure flawless execution of marketing strategies at the property including the identification of ways to increase efficiencies or improve customer service.

NCM Sales Manager

Caesars Entertainment

2008-10 - 2011-3 · 2 yrs 6 mos

Accomplished the National Casino Marketing Department’s objectives by managing the relationships and sales efforts within the licensed independent representative (IA) and Branch Office network. Ensured gaming business and sales projections are being met and identifies marketing opportunities, direct marketing and new project development.