Carlos Eduardo Maia Leime
Human Resources Director @ Positivo Tecnologia
About
With over 20 years in Human Resources, currently leading as Chief Human Resources, ESG, and Marketing Officer at Grupo Malwee. Focused on aligning people strategies with organizational goals, driving talent management, succession planning, and governance initiatives. Demonstrated expertise in HR transformation, including implementing performance models, digitalizing processes, and enhancing compensation frameworks. Committed to cultural transformation and sustainability, spearheading ESG strategies and fostering a strong organizational culture. Played a pivotal role in leading the business organization design project in collaboration with Integration Consulting, and managed the crisis committee during the COVID-19 pandemic. Dedicated to empowering teams and enhancing corporate impact through strategic communication, leadership development, and long-term planning.
Brazil
Curitiba
Computer Software
Talent Management, Human Resources, Succession Planning, Compensation & Benefit, Labor Relations, Communication, People Development, Deferred Compensation, Recruiting, HR Policies, Performance Management, HR Consulting, Personnel Management, Talent Acquisition, Employee Benefits
Experience

Human Resources Director
Curitiba, Paraná, Brazil
Como Diretor de Recursos Humanos da Positivo Tecnologia, lidero a estratégia de Pessoas para Brasil e América Latina, com foco em impulsionar cultura, performance e crescimento sustentável. Liderança estratégica de RH para Brasil e países da América Latina, alinhando pessoas, cultura e capabilities às prioridades corporativas. Governança completa do ciclo de gente, incluindo Cultura & Clima, Talent Acquisition, Desenvolvimento Organizacional, Diversidade & Inclusão, Remuneração & Benefícios, Comunicação Interna e Business Partnering. Transformação digital e modernização do RH, com adoção de analytics, automações e ferramentas que suportam decisões estratégicas orientadas a dados. Planejamento e gestão de mudanças organizacionais em iniciativas estruturantes, garantindo engajamento e comunicação transparente.

Chief Human Resources, ESG and MKT Officer
Jaraguá do Sul, Santa Catarina, Brazil
Implementei novos rituais de Comunicação e Governança, ampliando a autonomia da liderança e fortalecendo a transparência. Estruturei o processo de onboarding da primeira CEO não familiar em 56 anos, garantindo continuidade estratégica. Liderei o Plano de Comunicação da Sucessão do CEO, preservando a reputação institucional e reforçando a confiança na liderança. Conduzi o diagnóstico Organizacional e Cultural, resultando em um abrangente Plano de Transformação do RH.

Talent & Development Manager
Brazil
Responsible to develop and implement de TM&OD strategy focused in 4 main areas: Leadership & Development, Culture and I&D. By managing the Talent Review and Strategic Workforce Planning drive the strategy and programs to support the Business and People development. - Leadership Development - Culture and Innovation Transformation - Inclusion & Diversity Program - Talent Review and Succession Plan - Agile and New Capabilities Academy

SR HR BUSINESS PARTNER
São Paulo Area, Brazil
Responsible to develop and implement the People Strategy aligned with the Business Leaders and the Business Challenges. I created a close connection with the Leaders and the Business in order to have a better understanding of the Business and by doing that I was able to help with the right actions for the different challenges that we faced. Main achievements: - Restructuring Program in 2016 - Culture Transformation Program 2017 – Construindo 2025 - Prepare the Oncology BU Team for the launches - SWP 2017 for Oncology and 2018 for Brazil - Imuno-Oncology Team definition and preparation for Launch 2018 - Medical Leadership and Engagement plan - New Oncology BU Head Engagement and change management process. - IDP Workshops and Individual Alignments Plan 2018 - Transformation Now 2018 – An evolution of our Culture change focused on Innovation: Create a Platform to Innovate and change the way we Lead, work and deliver our business

HR Manager for Supply Chain, Finance, ITS, Legal and Procurement
São Paulo Area, Brazil
Responsible to develop and implement the People Strategy for All Staff areas focusing on attraction, retention and engagement of the employees to help the Business to fulfill it´s objectives. During this time I am also responsible for the Mata Atlantica Distribution Center and a team of 4 people.

HR Business Partner
Araçatuba Area, Brazil
Responsible to develop the HR strategy with the Regional Managers (Administrative, Industrial and Agriculture) to attract, retain and engage the employees. During this period I was responsible for the strategy and to manage the areas of Labor and Union Relations, Recruitment, Talent Management, Compensation & Benefits, Payroll for five Units. Making the necessary interfaces with the Centers of Expertise and the Shared Service Center.

HR Business Partner
Jataí Area, Brazil
Responsible to Support the Start-up of the Plant and to develop the HR strategy with the Plant Managers (Administrative, Industrial and Agriculture) to attract, retain and engage the employees. During this period I was responsible for the strategy and to manage the areas of Labor and Union Relations, Recruitment, Talent Management, Compensation & Benefits, Payroll for the Unit. Making the necessary interfaces with the Centers of Expertise and the Shared Service Center.

HR Analyst
São Paulo, RIo de Janeiro, Petrópolis e São Lourenço
Responsible for Recruitment, Learning and Development, Wellness Program, Intern Communication for all the Units of Nestlé Waters in Brazil. During this time in addition to my responsibilities I spent 6 months leading a project in two Plants of the Company organizing the HR structure and implementing Nestlé´s programs.

President
São Paulo Area, Brazil
As Co-founder and President of the Junior Enterprise RH Junior I was responsible for the Business Plan for the start-up of the Company and for manage it in the first year. During this period I participate as speaker in the 10th Worldwide Congress of Human Resources that took place in Rio de Janeiro and delivered a series of project that make the company to get on track.
Education
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