Cade Watterson

Acquired and relaunched Good Trouble Pets, a pet wellness brand focused on sustainable chews and daily supplements. -Owning P&L across Amazon, Chewy, Walmart, Tik Tok and DTC driving strategic growth and profitability across all channels. -Driving new product development from concept to launch across multiple SKUs -Leading performance marketing, retention, and retail expansion initiatives

Responsible for a 50+ million dollar revenue channel, managing all CRM for key iFIT brands Nordictrack and ProForm. • Increased 2022 online led gen by 30% • Grew 2021 SMS revenue by $4 million. • Streamlined and created a seamless pre/post-purchase journey for NordicTrack and ProForm. • Participated in Expos at two of the world's largest marathons managing sales and customer experience at the booth. Implemented a led gen strategy and in-person sales strategy resulting in $400K+ revenue during the three-day events. •Started and created a referral program for members offering incentives to share, post, and talk about iFIT equipment. Increased the LTV of our iFIT members through this program and generated $2+ million year one of launch.

• Sold $10+ million dollars worth of exercise equipment, iFIT subscription memberships, and extended warranty upsells through outbound and inbound sales. • Closed 9,288 sales one on one with the customer. Maintained a high AOV and upsell percentages. • Provided research and created new campaigns to retain customers, activate accounts, and assist customers. Generating millions of dollars of what would have been lost revenue for Nordictrack, ProForm, and iFIT. • Collaborated with key financing partners to introduce then-new but now evergreen campaigns resulting in $20+ million in revenue for NordicTrack and ProForm.

• Provided accurate information about promotions, customer programs, and products, helping drive sales while providing excellent customer service. • Performed call-back plans and follow-ups with leads to secure new revenue. • Promoted and up-sold products and services to meet the needs of customers.

Worked full time during my entire degree.