Alejandro Dávalos Cassaigne.

Responsible for volume definition by brand, pricing strategy and sell out behavior for Mexico and CA .

Responsible of a new Customer focused culture seeking an enhanced commercial development throughout the Sales team according to Grupo Nutresa’s world standards.

Sales commercial plan and full P&L responsibility over USA sales for all categories.

Sales revenue and full P&L responsibility over Mexico’s BU for all categories and trade expense controller.

Commercial plans and full P&L responsibility over national and regional key accounts sales for all categories.

Responsible for Sales and profit goals (Call Centers Customers) and all corporate accounts post sales services.

Responsible for the design and implementation of annual sales promotional strategies, commercial relationship and profitability controls for the Chedraui account (all Essity categories and private label).

Responsible for the design and implementation of annual sales promotional strategies, commercial relationship and profitability controls for the Soriana, HEB and City Club accounts (all Essity categories).

Business partner with Sales department no ensure profit goals by region and accounts through a wide range of reporting tools and KPI’s surveillance.

Business partner with Marketing department to ensure profit goals by brands and corporate finance reporting.

Business partner with Sales department no ensure profit goals by region and accounts through a wide range of reporting tools and KPI’s surveillance.

Financial statements and KPI reporter to HQ (RCI Paris and BBVA Bancomer Project Controller).