Cadance Tan

Marketing Media Strategist @ Yep Ads

About

I’m a Marketing & Media Strategist at Yep Ads, where I focus on driving client growth through data-led performance marketing and media optimization. Within the company, I also lead event and sponsorship initiatives that strengthen our brand presence at key industry conferences. Collaborating with cross-functional teams, I bring a balance of strategy, creativity, and execution to deliver measurable impact.

Country

City

Canada

Industry

Marketing & Advertising

Skill

Integrated Marketing Strategy, Event Marketing & Brand Activations, Media Strategy, Social Media Optimization (SMO), Social Media Marketing, Marketing, Advertising, Digital Media, Branding & Identity, Sales, Integrated Marketing, Video Production, Project Management, English, Interpersonal Skills, Difficult Situations, Interpersonal Relationships, Hootsuite, WordPress

Experience

Marketing Media Strategist

Yep Ads

2023-6 - Present · 3 yrs 4 mos

Toronto, Ontario, Canada

Plan and execute digital marketing campaigns, manage and grow social media accounts, and oversee brand transformation projects, including logo design, brand guidelines, and website development. Organize large-scale events, produce client creatives, optimize SEO strategies, and develop newsletter campaigns. Recruit specialists and manage RFPs to expand team capabilities and enhance deliverables.

Influencer Content Strategist

Clara Dao International Corporation

2022-11 - 2023-5 · 7 mos

Toronto, Ontario, Canada

Conceptualize and create content aligned with trends, achieving an average of 2.2M views per video and driving a 223% increase in total viewership over 8 months. Strategize and execute influencer campaigns, leveraging platform algorithms and audience insights to maximize engagement and reach.

Media Coordinator / Assistant Director

Silver Lake Mennonite Camp

2022-1 - 2022-8 · 8 mos

Ontario, Canada

I manage SLMC's social media content, curate video content and reels for promotions, update the website, co-write magazine articles, create promotional materials, assist in program development, and other tasks as needed.

Research Assistant

Children's Media Lab (Toronto Metropolitan University)

2021-4 - 2022-3 · 1 yr

Toronto, Ontario, Canada

Aiming to positively impact the children's media landscape in Canadian television through effective research projects and think tank events.

Media Assistant

GJP Media Services

2021-3 - 2021-11 · 9 mos

New York, United States

I content create press kits, assist with monthly client reports, communicate with clients and media outlets via email and phone, maintain calendars, schedule meetings, clip client media coverage, and other duties as needed.

Brand Ambassador

Toronto Christmas Market

2019-11 - 2020-1 · 3 mos

Toronto, Ontario, Canada

Represented the face of the company to every guest. Assisting customers with tickets and information while maintaining a positive impression.

Site Supervisor

City of Mississauga

2018-3 - 2019-8 · 1 yr 6 mos

Ontario, Canada

• Ensuring camp leaders are performing their jobs to the best of their abilities • Developing programming for approximately 200 participants ranging from ages 5-12

Sports Instructor and Camp Leader

City of Mississauga

2017-3 - 2019-6 · 2 yrs 4 mos

Mississauga, Ontario, Canada

• Developed camp curriculum for sports, crafts and games for a weeklong program • Continued programming through the year as a sports instructor teaching badminton, track and field, soccer, and basketball.