Charles Weathers

• Led integrated internal and third-party marketing strategies across two products, managing a $100M marketing and distribution budget to scale share of voice and drive $2.2B in deposits and $2.3B in Loans within 12 months. • Owned marketing funnel architecture from MQL to funded account, defining lead scoring, routing, attribution models, and CRM integrations to improve conversion velocity and reporting accuracy. • Directed SEM, paid social, affiliate, aggregator, and performance partnerships to drive paid and non-paid growth channels while reducing CAC. • Oversaw MarTech stack integration across CRM, analytics, and partner platforms to ensure data integrity and full-funnel attribution visibility. • Built and mentored cross-functional teams across growth, analytics, partnerships, and product marketing while aligning marketing investment to ROI and business objectives.

• Led a team of three direct reports to drive $120M+ in incremental revenue by scaling B2B and B2B2C marketing strategies across Fortune 500 merchants and expanding share of voice within partner ecosystems. • Built joint demand generation programs with enterprise merchants that integrated BNPL across owned, paid, and third-party channels to accelerate customer adoption. • Managed internal growth teams and external agencies to expand distribution, optimize conversion, and increase average order value by 45%. • Established structured co-marketing frameworks tied to pipeline growth, conversion metrics, and measurable revenue lift across enterprise and mid-market accounts. • Negotiated and executed ecosystem partnerships across affiliate, paid media, creator, and advertising channels to expand merchant acquisition and transaction volume.

• Led a team managing Fortune 500 and high-growth clients across travel, retail, small business, and financial services on CJ’s affiliate SaaS platform. Developed performance marketing strategies to drive e-commerce traffic, customer acquisition, and revenue growth. • Presented quarterly business reviews to executive stakeholders, reporting on performance and outlining strategies to achieve upcoming growth targets. • Forecast advertiser spend monthly and managed weekly pacing to maintain performance within strict budget targets. • Launched and optimized card-linked offer programs with partners including Empyr, Rakuten Advertising, and Visa, driving measurable gains in AOV and customer conversion. • Planned and executed partner media buys that consistently exceeded client KPIs, averaging 150%+ ROAS.

• Analyzed historical and present data for performance insights and program growth opportunities • Formulated, negotiated, and executed monthly plans for advertisers' paid placements on top affiliate partners' sites • Constructed and present slides to executive level clients during quarterly in-person meetings

• Provided tactical support for a diverse portfolio of advertisers including managing creative assets, providing weekly pulse reports, and drafting publisher communication. • Forecasted paid placement opportunities and analyzed client's ROAS • Presented yearly account and industry trends to executive level clients.

• Critiqued and corrected speeches for around a dozen students per week. • Advised students how to improve diction, posture, and tone based on techniques from courses on advanced public address.

• Researched and compiled information to keep Senator Merkley and his staff up to date on happenings in eastern Oregon. • Input and updated contacts for the Senator and his staff via IQ software.

• Memorized a ninety-minute tour given up to three times a day to groups of 6 - 15 people. • Tended to guests in the office, selling tickets, recording tour bookings and cleaning the facilities.