Bùi Thùy Dương

• Conducted primary and secondary research on emerging trends in Korean culture and Vietnamese consumer responses to identify market opportunities for VinHomes' 1,200-hectare Ocean City project. • Analyzed competitors’ online performance, coordinated with internal cross-functional teams to build in-house website.

• Led a cross-functional team to execute cross-channels marketing campaigns, achieving 10,000 members for Facebook group. • Engaged with Sales team to source leads from online and offline channels, driving new business opportunities. • Developed sales process and address customers’ problems in sales meetings, achieving 95% successful deals rate.

• Collaborated with employees, department heads, and general managers at Vinpearl Nha Trang, to gather data and analyze inefficiencies in operational reporting systems. • Conducted comprehensive research and in-depth analysis, leading to the development of new communication procedures that facilitated reporting efficiency by 30% and reduced costs by VND2.8B per location annually, approved by C-level managers.

• Conducted in-depth literature reviews and synthesized academic findings to support research initiatives within the College of Business Management. • Developed annotated bibliographies and organized reference materials to ensure accuracy and consistency in scholarly work. • Assisted in data analysis and contributed to the preparation of research reports, providing valuable insights to inform project conclusions.

1. Gained 80% Scholarship (2020) 2. President at Kotler Klub - VinUni Marketing Club: • Directed a team of 20 members in crafting and implementing competitive strategies for club activities, ensuring alignment with the club's mission, vision, and core values to foster a unique and inclusive environment. • Addressed crises and formulated strategic solutions to enhance daily operations and drive long-term strategic growth. • Successfully partnered with cross-functional teams to coordinate high-impact training sessions and marketing workshops, inviting Marketing industry leaders, such as Mr. Hung Vo (CEO of Dentsu Redder), Ms. Uyen Pham (Former Director of Marketing, Coca Cola Indochina),... 3. Violinist at VinUni Harrmony