Bárbara Bludeni

- Lead the end-to-end management of Chivas Regal, Pernod Ricard's key brand in Brazil. - Develop and implement the 3-Year Strategic Plan and Annual Brand Plan, ensuring alignment with global priorities and local market dynamics. - Spearhead the strategic review of the marketing mix, driving brand repositioning and enhancing competitive strength. - Manage and coach a team of 3 direct reports, fostering a culture of collaboration and high performance. - Oversee the execution of integrated marketing campaigns, strengthening brand equity and consumer engagement. - Lead product innovation initiatives, ensuring effective go-to-market strategies. - Drive premium brand activations at high-profile events to consolidate Chivas' positioning in the luxury whisky segment. - Manage business performance through P&L, Nielsen analytics, and S&OP, ensuring efficiency and sustainable growth.

- Lead the end-to-end management of Jameson Irish Whiskey, a strategic growth brand for Pernod Ricard Brazil. - Led a comprehensive 3-year brand redesign project for Jameson in Brazil, aligning with local and global leadership, successfully spearheaded the repositioning strategy from approval through execution, resulting in a 4X increase in brand performance post-implementation. - Spearheaded the strategic review of the marketing mix, driving brand repositioning and strengthening competitive advantage. - Managed and coached a team of 2 direct reports, fostering a culture of collaboration and high performance. - Oversaw the execution of integrated marketing campaigns, enhancing brand equity and consumer engagement. - Led brand activations at key events (such as Coala and Turá music festivals) to reinforce Jameson’s market positioning and consumer relevance. - Managed business performance through P&L oversight, Nielsen analytics, and S&OP, ensuring operational efficiency and sustainable growth.

- Led the strategic management of Jameson and Passport Scotch brands in Brazil. - Supervised a team comprising 1 analyst and 1 intern, promoting their professional development and ensuring consistent delivery. - Defined and executed 3-Year and Annual Brand Plans, tailoring strategies to the Brazilian market. - Led the development and execution of media and communication campaigns to increase brand awareness and sales growth. - Managed business performance, leveraging KPIs and market intelligence to refine brand strategies. - Directed the innovation pipeline, from concept development to successful product launches. - Executed brand activations at key consumption moments to reinforce market presence. - Ensured alignment between global guidelines and local execution for brand consistency.

- Led the development and revision of business plans for Kibon, aligning cross-functional teams through S&OP coordination with Demand Planning. - Conducted performance analyses using Nielsen data to support strategic decision-making. - Implemented innovations across digital, TVC, and POS materials to maximize brand visibility. - Supported the execution of brand activations and events, enhancing consumer engagement in a highly competitive market.

- Led portfolio management and strategic planning for the ice cream tubs category across Latin America. - Developed and implemented the regional innovation pipeline for core and fast-track product launches. - Created and executed the 'Brand Love Key', a platform that strengthened the brand’s emotional connection with consumers across the region. - Successfully led the regional pack harmonization initiative, improving operational efficiency and brand consistency.

- Managed the portfolio and led innovation for Cornetto and Classics across LatAm. - Spearheaded the Cornetto downsize/downprice initiative, achieving +40% YoY growth. - Successfully launched Cornetto Snickers, surpassing 140% of the sales forecast in its first month. - Ensured alignment of portfolio management and innovation development across regional markets.

- Conducted internal sales analysis and monitored market performance through Nielsen data. - Implemented innovation initiatives, developing integrated communication plans. - Supported brand activations through impactful events and POS materials to enhance in-store visibility. - Lead the "Lojinha Kibon" e-commerce launch, a platform to sell desired Kibon's products such as towels, tableware itens, etc.

- Supported the expansion plan for the Neighborhood channel. - Coordinated sales incentive campaigns and prepared performance reports. - Conducted in-store execution analysis based on 'Perfect Store' KPIs, contributing to the optimization of trade strategies.