Melina Bazan, MBA

• Manage and optimize the use of marketing automation platforms as Hubspot and Salesforce to execute email, social media, and digital marketing campaigns • Collaborate with campaign and content teams to build and execute email programs, segment databases, and nurture programs that align with lead generation goals. • Plan, schedule, and manage webinars, from initial setup through post-event follow-up, ensuring a seamless and engaging experience for attendees. • Develop and maintain landing pages, ensuring they are optimized for conversion and aligned with branding and campaign goals. • Maintain data integrity and cleanliness within CRM and marketing databases, ensuring accuracy in reporting and segmentation.

• Ran email campaigns that contributed over $300,000 to the sales pipeline in just one month, demonstrating strong lead generation and nurturing capabilities. • Led initiatives that doubled the company's SEO value in a year, significantly enhancing online visibility and search rankings. • Spearheaded strategies that increased Brightcall's organic traffic by 340% within eight months, driving more potential customers to the website. • Pioneered the use of AI tools in marketing processes, improving customer engagement and operational efficiency. • Consistently used AI tools to fine-tune marketing campaigns, leading to higher conversion rates and better resource allocation. • Create and optimize Google Ads campaigns tailored to business goals, focusing on cost-effective bidding strategies, targeted ad copy, and A/B testing for conversion improvement. • Perform keyword research, on-page SEO, and backlink strategies to enhance organic rankings and drive website traffic that is aligned with search intent. • Analyze campaign performance using Google Analytics and other tools to refine strategies, report on key KPIs, and provide actionable insights to stakeholders. • Develop content and retargeting strategies to effectively move prospects through the buyer's journey, improving conversion rates and reducing cost-per-lead.

• Maintain executives' calendars, schedule appointments, coordinate meetings, and ensure effective time management. • Arrange complex travel itineraries, including flights, accommodations, ground transportation, and visas, while considering executives' preferences and budgets. • Act as a point of contact for internal and external stakeholders, screen phone calls, respond to emails, and handle correspondence on behalf of executives. • Assist with special projects by conducting research, preparing reports, and coordinating cross-functional activities to ensure project deadlines are met. • Develop and implement a comprehensive SEO strategy to increase organic search visibility, drive website traffic, and improve keyword rankings across search engines. • Collaborate with the content team to create high-quality, engaging, and SEO-optimized content for various channels, including website pages, blog articles, social media, and email marketing campaigns • Conduct thorough keyword research and analysis to identify relevant target keywords and phrases. Utilize SEO tools to identify opportunities, track keyword performance, and refine content strategies accordingly. • Establish and refine processes for content creation, SEO implementation, and reporting. Implement tools and systems to streamline workflows and improve efficiency in marketing operations.

• Research school and college fairs in North America to support the Enrollment Advisor Team plans for fall and spring travel • Assist prospective students through the application process by collecting documents, scheduling interviews, and following up as needed in a timely manner • Promote Hult’s top-ranked program to pre-qualified potential candidates • Data analysis of Hult’s ZeeMee community to understand patterns, areas of success, and areas for growth and improvement. • Support the coordination of Boston Campus tours • Support Enrollment Advisors to ensure a clean pipeline of prospective students • Coordinate all North America events including Accepted Student Dinners, regional webinars, summer retention events, and other events

• Set up monthly marketing calendar for student platform, producing content three times a week • Communicated with around 80 students on a daily basis to assist on their application • Worked with daily reports on Salesforce ensuring team performance as the lead intern

• Took care of the daily treasury and administrative routines, as well as updating the monthly forecast and investor reports. • Established the company's culture evaluation and implemented the HR software for a team of 70 employees • Developed different financial models and analyses for the company's Series A, raising USD$10million

• Sales representative for Xfinity campaign • Created new marketing strategies • Developed CPR

• Welcomed guests and clients in an upbeat and friendly manner. • Communicated with contractors and vendors to place and receive orders, request maintenance services, and deliver instruction on behalf of office management. • Directed clients to appropriate personnel to address concerns, resolved complaints, or answered account-related questions. • Responded to telephone inquiries from clients, vendors and the public.

• Class of 2022 • Dean's list student • Global Ambassador: Boston Campus Leader