Byron Shi

Responsible for the strategic procurement of semiconductor memory chips of Inspur Electronic Information Industry Co.,Ltd Mainly in charge of DRAM chips and granules for AI servers and general-purpose servers.

Ø Sorted out public opinion in financial, industry, party and pharmaceutical media for AstraZeneca China during the 2022 Boao Forum for Asia; wrote the closing summary based on the company’s strategy and achievements Ø Oversaw the PR work for AstraZeneca China R&D Center, Qingdao Summit and NovoNordisk Global Media Conference Ø Conducted comparative analysis of the population, efficacy and price of neutralizing antibodies from domestic and multinational pharmaceutical companies Ø Analyzed the development trend and competition in the Chinese market and directed the preliminary data research of AstraZeneca's neutralizing antibody promotion plan Ø Planned the AstraZeneca Science Day 2022, including communication analysis, project preview, and team budget; independently completed the whole marketing plan Ø Worked on NovoNordisk's strategic communication planning and creative work, providing innovative solutions for online and offline activities Ø Collected patients’ stories with chronic obstructive pulmonary disease from various platforms and assisted the creative team in producing videos of the illness

Ø Responsible for data analysis on Weibo, public WeChat account for HOKA ONE ONE Ø Operated the social media account, monitored video views, fan engagement and competitive brand data analysis of customer preferences to produce content; generated 200,000 + likes and 10 million+ video views Ø Independently planned Humans of HOKA, worked with a KOL of China trail running and adopted his story to highlight the brand value; received 20,000+ likes and two million+ plays v Analyzed online and offline campaigns of HOKA's competing brands like Salomon, On, ACICS etc., and maintained market acuity by gaining insight into trending lists on Weibo and current affairs

Ø Chaired the analysis of the competing products for overseas ad placement; highlighted the strength of Lupin Cross Border, analyzed the pain points of the industry and completed a 2000-word analysis report Ø Monitored data on the client media platforms, such as Meta, Google, Tiktok, Snapchat, and Instagram; conducted data analysis to locate consumer needs and industry hotspots, and assisted the marketing team in live broadcast and campaign planning Ø Took charge of large, medium-sized domestic enterprises’ advertising projects on international media platforms, like Meta, Google, Tiktok, etc. Ø Oversaw direct overseas advertising campaigns for Xuersi, Racer and Yuanqi Senling and promoted cross-border advertising campaigns for hundreds of small and medium-sized enterprises, generating net revenue of 1.5 million USD