Brian Yoder

Guiding design initiatives in Product Development & Manufacturing Solutions for Fusion, Inventor, and Tinkercad- collaborating across functions to enhance the platform in order to address our customers' present and future needs, including AI-driven features.

Build and scale the Post-Purchase Experience Design team -- responsible for designing the customer and agent tools and services that assist customers with their purchases. Working with key stakeholders and teams within the organization, design outcomes that enable our 3000+ agents to help over 20 million active customers across North America and Europe.

Returned to Isobar to lead tactical and strategic efforts for major accounts including IntegraMed Fertility and Shiseido. Active contributor to new business for the company while co-managing the Experience Design team within the Boston office.

Practice lead for the Experience Strategy team focused on expanding capabilities in experience, product and service design. Provide thought leadership in user experience issues including representing user experience strategy in pitch situations and leading discussions about strategic approaches and recommended staffing for strategy projects.

Lead and facilitate design of interactive experiences for key accounts within Isobar. Act as Team Lead for projects ensuring overall experience design and digital strategy align with business and user requirements

Provided UX and strategic leadership for interactive projects and played pivotal role in generating and solidifying interactive business. Acted as Lead UX Designer on high-profile projects working directly with clients to achieve successful results.

Provided UX research and design for a variety of clients. Initiate close contact with clients, designers and account management team to thoroughly determine business and user requirements. Utilize strategic thinking and analytical skills to determine best practices, UX workflow process within Digital group and implementation strategies for UX patterns and frameworks within the organization.

Partnered with key stakeholders to create online interactive experiences for Fortune 500 clients. Determined customer insights through research, usability and metrics to inform design and produce high-quality deliverables including personas, user flows, wireframes and creative media assets. Provided best practices for site navigation, user interaction and content management while creating intuitive and enriching experience for all types of users utilizing a variety of design and development tools to craft the overall experience.

Assisted in the planning, research and design of electronic discovery applications within the Boston office. Collaborated with Product Strategy, Engineering, Sales and customers to determine requirements and research emerging trends in the electronic discovery market. Using MSF for CMMI Process Improvement and .NET 3.0, drove requirements and deliverables acting both as User Experience Architect and Business Analyst.

Directed and managed the Brown Alumni Online web site (alumni.brown.edu) for over 80,000 members (including both public and registered sites), leading a cross-functional team of developers, database administrators, customer support managers, and alumni volunteers. Responsible for merging updated brand strategy, business initiatives and electronic content while providing a new web site design through user-centric development.

Promoted to oversee goal-setting, prioritization and strategy of web development for Division of Advancement – Alumni Relations, Development and International Affairs/Volunteer Engagement. Integrated leading-edge strategies within Advancement by re-engineering 24x7 web applications to a .NET multi-tiered environment. Implemented project, technical and budget plans using external and university-related resources.