Ashutosh Upadhyay, Ph.D.
Country Head @ Twist Bioscience
About
Highly motivated, focused, and skilled Lifesciences tech enthusiast. A team player having extensive experience in both academia and industry. Have worked in close collaboration with various groups all across the globe. Vast experience working on business development, strategic alliance, product marketing, and technology commercialization in Clinical Genomics & Molecular Biology. Played a pivotal role in many clinical diagnosis products operations and management in precision oncology, rare disorders and reproductive genetic health.
India
Bengaluru
Hospital & Health Care
Strategic Consulting, Oral Communication, Sales Messaging, Driving Results, Marketing Budget Management, Marketing, Go-to-Market Strategy, Sales Management, Digital Marketing, Business Development, Assay Development, Project Management, Genomics, Competitive Strategies, Molecular Biology, Western Blotting, Protein Purification, ELISA, Molecular Cloning, Cell Culture
Experience

Country Head
• Drive the overall strategic vision and execution to achieve national revenue and growth targets across genomics products and solutions. • Channel partner management. Build, lead, and develop high-performing cross-functional teams aligned with high-performance business objectives. • Cultivate and expand key partnerships with strategic customers, government bodies, and industry stakeholders to strengthen market presence and adoption. • Oversee operational excellence, including forecasting, supply agreements, and collaboration with global and regional teams to accelerate time to revenue. • Represent the company as a thought leader at national and international forums, shaping market perception and promoting the genomics innovation agenda. • Monitor market trends, regulatory shifts, and competitive dynamics to inform strategy, drive innovation, and ensure compliance with quality and regulatory standards.

Sr Specialist, Oncology
Bengaluru, Karnataka, India
• Scientific & Commercial Leadership: Acted as a key expert in Cancer Research and Oncology Testing, representing customer needs internally and successfully doubling the Illumina CGP (Comprehensive Genomic Profiling) business within a year. • Sales Enablement: Strengthened channel sales teams by sharing domain expertise, supporting joint customer visits, and contributing to sales strategies, training materials, and localized marketing efforts. Enabled labs to adopt oncology small panel testing. • Customer Engagement & Market Growth: Fostered strong relationships with oncologists, pathologists, and pharma stakeholders to expand Illumina technology adoption through comprehensive pre- and post-sales support. • Strategic Development & Thought Leadership: Identified market opportunities, analyzed trends, contributed to strategic growth initiatives, and served as a recognized thought leader at industry conferences and events.

GM-Marketing
Bengaluru, Karnataka, India
• Designed strategic plans regarding NGS-based comprehensive genomic profiling and aimed to support the company's commercial goals. Helped in doing highest number of CGP tests in the country. • Identified market opportunities, connected with oncologists who wrote CGP tests to our lab. Developed a strategy for sustenance, in sample flow with clear milestones and action plans • Maintained oncologist KOL networks, built strong relationships with oncologists, Pathologists, Translational Researchers, Academic Researchers, and the broader pharma community.

Sr. Market Development Manager
• Revenue Growth & Performance Improvement: Drive high-value sales to boost organizational profitability and enhance overall productivity and performance. • Market Expansion & Business Development: Identify and target new market segments, build strong client relationships, present sales pitches, and refine business plans to support growth. • Marketing Strategy & Execution: Develop and execute impactful marketing campaigns, enhance brand reputation, and analyze campaign performance to drive demand for genomics solutions.

Sr. Product Manager (Clinical Genomics)
Bengaluru Area, India
• Market Analysis & Strategy Development: Conduct in-depth market research and competitive analysis across key domains like precision oncology, reproductive genetics (NIPT/PGT), rare disorders, and HPV genotyping to guide sales forecasting, pricing, and product positioning. • Stakeholder Communication & Sales Enablement: Drive product adoption by communicating value propositions to internal and external stakeholders through product training, marketing tools, and collaboration with sales teams. • Awareness & Engagement Initiatives: Build and manage stakeholder networks, lead KOL engagement, contribute to content creation, and execute scientific campaigns and digital promotions to enhance market presence and product awareness.

Product Manager
Bangalore
* Gain an in-depth understanding of Illumina's end-to-end workflow for product development projects Providing training and support to various Genomics laboratories * Designing work and overseeing comprehensive research projects of NGS and Flow cytometry laboratories by effectively coordinating all involved resources and stakeholders in the process. * Demonstrated skills in planning, designing, managing, Genomics, and Cell Biology research and data analysis. * Specific skills: Project Planning, Experimental Design, Data Acquisition, and reporting

Affiliate Scientist
Albany, New York Area
Research and development Scientist: * Achieved >90% delivery of R&D milestones on time * Developed a very reliable network of immensely competitive groups to collaborate for realizing the goals of the research grant • Conceived and collected substantial evidence to initiate new projects in drug discovery & diagnosis by utilizing CRISPR/ Cas9 and recombineering and performed high throughput expression studies relevant to infectious diseases and drug discovery. * Classified target genes and polypeptides via various analytical methods including NGS * Identified new sources of funding, collaborated with various groups

Post Doctoral Researcher
Fort Collins, Colorado Area
Postdoctoral Research Scientist: * Bacterial mutation studies, drug discovery, lead validation, and targets assays. * Developed high throughput robotics assays, ELISA for inhibitor studies, lead optimizations, and multiple target screenings. * Achieved >90% delivery of R&D milestones on time * Developed a very reliable network of immensely competitive groups to collaborate for realizing the goals of the research grant • Identified new financial sources for research and managed prospects approach strategies • Identified genes via LCMS and sequence correlations in mycobacteria to classify, test, develop new drug targets and their validations • Trained postgraduate students and undergraduate students in terms of setting up experimentation, meeting up the milestones and the data presented in the scientific conference
Ashutosh Upadhyay, Ph.D.'s Contact Information
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