Busola Odole

Busola Odole

Content Specialist @ Caliber Business Resource BPO Inc.

About

“You will agree with me that everything has gone digital, and due to the highly saturated market, a lot of businesses find it hard to build and maintain a strong online brand visibility and make sales, hence the need for an expert. Now, here is a quick question… In a highly competitive market where millions of people offer the same products or services, how do you stand out, attract more customers, earn their trust, and build lasting relationships that keeps them glued to you? Meet Deborah! A digital marketing expert that is passionate about helping businesses build an irresistible online brand that not only attract customers, but retains them as loyal customers. With over 4 years of experience, I help both new and existing businesses boost their online visibility and drive sales. ✅ Digital Marketing Expertise: - Strategy Development: I create data-driven marketing strategies tailored to your business goals. - SEO Optimization: Enhancing website visibility through on-page and off-page SEO. - PPC Advertising: Managing pay-per-click campaigns on platforms like Google Ads for targeted traffic. - Analytics & Reporting: Monitoring campaign performance and providing actionable insights. - Conversion Rate Optimization: Improving website elements to boost lead generation and sales. ✅ Social Media Marketing: - Content Creation: I craft and design engaging posts and visuals that resonate with your audience. - Social Media Strategy: Developing strategies for platforms including Facebook, Instagram, TikTok, and LinkedIn to increase engagement and reach. - Ad Management: Running targeted social media ads to drive traffic and generate leads. - Community Management: Interacting with followers, responding to comments, and building a loyal online community. - Performance Tracking: Analyzing social media metrics and adjusting strategies for optimal results. ✅ eCommerce Optimization: - Product Listing Optimization: Enhancing product descriptions, images, and keywords to improve search visibility and conversion rates. - Sales Funnel Management: Designing and optimizing sales funnels to guide customers from interest to purchase. - Site Usability Improvements: Ensuring a seamless and user-friendly online shopping experience. - A/B Testing: Conducting tests on different elements of your eCommerce site to find the most effective strategies. - Customer Retention Strategies: Implementing loyalty programs and personalized marketing to retain customers and encourage repeat purchases. Want to know how I can contribute to your business growth? DM ME!

Country

Nigeria

City

Lagos State

Industry

Apparel & Fashion

Skill

Content Management, Social Media Management, Virtual Assistance, Video Marketing, Vidoe editing, Vidoe marketing, Content Strategy, Sales and Marketing, Google Ads, Marketing Campaign Management, Media Strategy, Paid Media Advertising, Interpersonal Skills, Creative Content Production, Editing, Marketing Copy, Campaigns, Social Media Content Creation, Marketing Analytics, Landing Pages

Experience

Caliber Business Resource BPO Inc.

Content Specialist

Caliber Business Resource BPO Inc.

LinkedIn
2025-1 - Present · 1 yr 9 mos

United States

Upwork

Website Designer

Upwork

LinkedIn
2021-3 - 2026-2 · 5 yrs

As a Website Designer, I create visually appealing, converting and user-friendly websites that effectively communicate clients' brand identity and engage their target audience.

Upwork

Digital Marketing Specialist

Upwork

LinkedIn
2021-3 - 2026-2 · 5 yrs

As a digital marketing specialist, I help business owners build an irresistible brand, generate quality leads, drive sales and retain customers through marketing strategies tailored to their businesses. Having issues with attracting customers and driving sales? Reach out to me on Upwork.

Loud Whisper Reignite Your Voice

Social Media Manager & Virtual Assistant

Loud Whisper Reignite Your Voice

LinkedIn
2024-7 - 2024-12 · 6 mos

Chicago, Illinois, United States

CLENT Africa

Lead, Marketing &Communications Team

CLENT Africa

LinkedIn
2024-1 - 2024-12 · 1 yr

Nigeria

Responsible for: • Designing and managing content calendar, ensuring consistent and strategic posting on LinkedIn, Facebook, Instagram, and Twitter. • Assigning and supervising content creation responsibilities to team members, ensuring timely delivery and quality across all platforms. • Setting up and managing email campaigns targeting fundraisers and sponsors, achieving high engagement and conversion rates. • Delivering monthly analytics reports, identifying growth opportunities and areas needing improvement to optimize marketing strategies.

Marketing Marvelz

Content Strategist

Marketing Marvelz

LinkedIn
2023-5 - 2024-11 · 1 yr 7 mos

United States

National Youth Service Corps

NYSC

National Youth Service Corps

LinkedIn
2023-4 - 2024-4 · 1 yr 1 mo

Ibadan, Oyo State, Nigeria

• Worked as a Teacher (Yoruba and English) • Participated in extracurricular activities and sensitizations for students. • Served as an NDLEA ambassador. • Served as the coordinator of press club where I trained students on News Writing and Reporting. • Served as the News Editor for the Orientation Broadcasting Service(OBS) in and outside camp

Ohmysass

Branding & Marketing Manager

Ohmysass

2023-12 - 2024-3 · 4 mos

Sheffield, England, United Kingdom

Ohmysass is a renowned fashion brand in United Kingdom. As the Branding and Marketing Manager, - I led the overall comprehensive branding strategy. - Developed and executed branding plans to enhance brand visibility and market positioning. - Designed and managed the company website, ensuring an optimized and user-friendly experience. - in charge of social media management, including content creation, scheduling, and engagement across multiple platforms. - Created and implemented targeted social media posts and advertising campaigns to drive more traffic to the website and boost sales - Analyzed campaign performance and adjusted strategies to maximize ROI and achieve business goals. - Collaborated with cross-functional teams to maintain brand consistency and align marketing efforts.

Ayoba 95.1FM

Broadcast Journalist & Marketing Assistant

Ayoba 95.1FM

2021-8 - 2022-3 · 8 mos

Ado Ekiti, Ekiti State, Nigeria

• Worked as a News reporter and presenter (Multilingual). • Engaged in interviews and programme coverage. • Assisted the station's marketing team in getting more clients to subscribe to their advert services. • Assisted with administrative task such as preparing and organizing databases and promotional materials. • Assisted in Social Media Management by creating effective contents for audience interest and engagement.

Busola Odole's Contact Information

Email

******@***.com

Phone

(**) *** ****

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