Alessandra Parisi
Community Engagement Manager – FMCG-Daily Good @ GS1
About
Proven executive with over 15 years’ experience in business development, strategic partnerships, enterprise account management, and project leadership across technology, retail, CPG, marketplace and supply chain sectors . Demonstrated success in forging and scaling strategic alliances — including collaborations with retailers, marketplaces, and industry stakeholders. Skilled in translating customer requirements into actionable project specifications, while coordinating with engineering, service, and project management teams. Experienced in building long-term client relationships, managing pre-sales processes, and delivering customised solutions in regulated industries. Strong cross-cultural communication skills, with a track record of bridging Brazilian customer needs with international headquarters. Proficient in stakeholder engagement, market intelligence, and delivering impactful go-to-market initiatives in international contexts. Dual EU citizenship (Italy). Fluent in Portuguese, full professional working proficiency in English and Spanish, and basic knowledge of German.
Switzerland
Zürich Metropolitan Area
Information Technology & Services
Forecasting, Key Account Management, Go-to-Market Strategy, Customer Retention, Strategic Relationships, Customer Advocacy, Partnerships, New Business Generation, Institutional Relations, Traceability, Product Traceability, Conflict Management, Commercial Management, Business Insights, Dynamic Speaker, Motivational Speaking, Customer Experience, Customer Support, Customer solution, Consumer Focus
Experience

Industry Engagement - Head of Retail and Marketplace
São Paulo, SP
Fostering strategic partnerships and developing business opportunities across industries, retailers, and solution providers. Driving automation projects that enhance operational efficiency, reduce errors, and improve supply chain performance. Negotiating cooperation terms and aligning business requirements to achieve synergies and shared goals within the supply chain. Coordinating the implementation of product identification standards, primarily in the retail and wholesale sectors. Advocating for GS1 global solutions in supply chain management, with a strong focus on thought leadership through articles, lectures, and national training programs.

Senior Sales Executive
São Paulo, São Paulo, Brazil
Technology Solutions Salesperson, responsible for driving adoption of Oracle’s enterprise and cloud solutions. Prospected and developed business opportunities, while building strong relationships with decision-makers (CIOs, CTOs, CFOs, General Managers). Presented Oracle solutions to address operational challenges and generate measurable business value. Managed the sales pipeline in Oracle CRM, ensuring accurate forecasting and opportunity tracking. Negotiated contracts, prepared tailored commercial proposals, and successfully closed deals. Collaborated with solution engineers, marketing, and consulting teams to deliver comprehensive proposals.

Sales Manager
Le Print
São Paulo Area, Brazil
Direct a proactive sales team. Provide guidance, training, and focus to drive results. Drive sales growth through effective leadership and motivation. Manage key client relationships: Ensure client satisfaction, retention, and long-term partnerships. Drive market and product development: Expand business reach and create new opportunities by developing new markets and products.

Senior Key Account Manager
São Paulo, São Paulo, Brazil
Specialized in the development and sale of commercial automation projects, integrating hardware, software, and services. Managed relationships with major retail networks, acting as the main interface between regional managers, sales representatives, and customers. Supported the sales force and led contract negotiations, driving revenue growth through strategic account management and detailed sales performance reporting. Executed marketing initiatives for commercial automation products in alignment with executive directives, providing strategic recommendations to enhance business performance and expand new sales channels. Built strong partnerships with distributors, resellers, and end customers, delivering comprehensive automation solutions that optimized operational efficiency and customer satisfaction.

Product Specialist | Printing Technology | Graphic Arts Technician
Printing Industry
São Paulo Area, Brazil
Experienced in leading pre-press and printing technology companies such as Scitex and HP Indigo {HP Products). Proficient in developing artwork, packaging, labels, as well as in offset printing and narrow web flexography systems
Alessandra Parisi's Contact Information
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