Burhan Shariff

Responsible for managing product planning and pricing for Chrysler, Dodge and RAM for UAE region and JEEP for Dubai and Northern Emirates.

Responsible for managing product planning and pricing for Volvo, Chrysler, Dodge and RAM for UAE region and JEEP for Dubai and Northern Emirates. Concurrently managing Volvo and Polestar brands in UAE.

Team Lead - Regional Demand Planner: • Managing regional demand planning for Asia Pacific region. Quantitative analysis to formulate demand trend. • Reviews KPIs and adjusts forecasting models to ensure KPIs are achieved. • Work cohesively with respective country planners regionally in building long-term forecast. Team Lead – Pakistan Operations: • Establishing & monitoring key performance metrics for the PK market. • Exploring opportunities in Pakistan strategically to transform them into actionable insights. • Coaching the team as subject matter expert in PK market; identifying strategies & managing marketing operations.

Responsibilities include: CBU Operations (Imported Vehicles) – Land Cruiser, Prado, Hiace, Coaster, Camry, Prius and Avanza: - Managed demand and supply team and supervising operations with coordination with Asia Pacific regional offices. - Future product planning of all the existing CBU products for their model life cycles with various model improvements. It includes product enhancements based on customer feedback and competitive products. - Designed and executed marketing strategies to build and sustain brand awareness and equity. - Product pricing based on import duties and taxes and creating value-for-money proposition for customers to counter competition from imported new and used vehicles. - Monitor demand (order intake) and sales to achieve annual sales target. - Study and introduce potential new models and variants to extend the product portfolio in long term and increase market share of Toyota and increase profitability and sales. CKD Operations: - Responsible for product planning of CKD models including Corolla and future products. It includes product spec selection, consumer research, CEP study, product costing and pricing and model life management. - Product pricing and costing - Conduct consumer research to understand vehicle specs/features acceptance and customer value propensity. - Future product planning for model life cycles (7-9 years) with different model improvements and spec up-gradation to sustain the model life volume and feasibility. - Liaison with Asia Pacific regional office for product planning, costing and new product introduction. - Managed the brand equity and awareness through 360-degree marketing on all relevant platforms. - Successfully launched Corolla Altis Grande 2017 with significant increase in order intake. Formulated and executed marketing campaigns including TV Commercial campaign, print media Ad, social media, website, dealership activities and outdoor displays.

Responsible for Auto-Industry Analysis: - Gather data about competition in terms of sales, production, marketing activities and other proceedings. - Analyze and monitor the Auto-Industry growth and potential market segments for product expansion and product penetration. - Create reports on various subjects for management’s effective decision making. - Conduct demand and forecasting activity (semi-annual) for the company to understand the market potential of Toyota and derive sales target for future years (3-5 years).

Managed the Conference division at Terrabiz. Responsibilities included: - Conferences and Events Planning - Raising Sponsorship - Content Development and Management - Conference Production and Execution - Client Servicing and Relationship - Sales and Marketing activities - Vendor Management