Burgitte van Eeden

The Project Management Team Lead is responsible for ensuring the seamless delivery of all client work across departments. They lead the project managers, uphold and evolve our delivery processes, and work closely with other departments to align capacity, timelines, and expectations. They play a central role in maintaining clarity, accountability, and efficiency throughout the client lifecycle, while supporting the growth and development of project managers and fostering a culture of proactive communication and excellence in delivery.

Supporting the Operations Team with platform maintenance, onboarding processes, data management, business operations tasks, client-related projects, peer reviews, and offering assistance to the Project Management Team as needed.

Responsibilities include: - Creating tasks and projects in the Project Management tool - Managing project workflows - Working with Account Management, Paid Media, and Design teams to ensure projects are delivered on time - Provide monthly projects and quarterly insights reports - Provide project updates - Manage workload and prioritisation for Paid Media and Design Teams - Lead and assist with projects, patches and bugs within Operation Sprints - Attend weekly Operations Team Calls - Set up monthly reporting tasks - Assist in training of new team members - Assist with ad hoc task creation

Responsibilities include, but are not limited to: - Creating tasks and building projects in the Project Management tool - Managing project workflows and dashboards - Delegating and prioritising tasks across the Paid Media Team - Working with the Paid Media, Design and Ops team to make sure projects are well-planned and delivered on time. - Reporting on project data across all departments - Creating and implementing processes and procedures to supplement project turnaround times, team productivity and client health

Responsibilities include: • Copywriting for social media, campaigns, websites, press releases and other marketing material for all major brands within the company. • Setting up content strategies and frameworks for social media content, mailers and campaigns. • Paid media and campaign optimization. • Develop, implement and innovate comprehensive content strategies for clients. • Develop, implement and manage marketing campaigns across multiple channels. • Implementing strategy into the production process. • Briefing and guiding the creative team. • Regular client communication. • Running meetings and social media workshops with clients. • Conducting quality assurance on all design work for social media, mailers and campaigns. • Optimizing internal processes, frameworks and timelines. • Optimizing external processes, frameworks and timelines. • Managing client reverts, final products and expectations in this regard. • Training new members of the team.

Responsibilities include: • Responding to online enquiries on social media • Engaging with the online communities of multiple brands • Creative and conceptual thinking in the development of new campaigns for clients • Writing for press releases and brand responses • Writing persuasive, original copy and effectively tell brand stories • Writing for Google Ads & Social Media campaigns • Writing for websites, utilising keyword research and with SEO in mind • Writing for newsletters and promotional mailers • Writing for any other marketing materials and ad hoc internal requests • Scheduling and setting up of ads for social media accounts • Writing for social media

My responsibilities include: • Writing video scripts to build the company’s generic training content library. • Attending briefings, training and document the company hardware and installation procedures and systems. • Writing product manuals, operational guides, how-to documentation and other company documentation daily. • Proofreading, editing and rewriting of company documentation. • Upkeep of documentation, version control, backups and distribution.

Addon is a Cape Town based, specialist social media agency, but offers a full house of digital services. As a marketing intern, my role consists of assisting the Addon team with managing the accounts of our wide variety of clients, including UTZ Certified, Chocolat Frey, Dorco and FlipFile. My main responsibilities include the following: • Copywriting for different platforms including LinkedIn, Instagram, Facebook, blogs and websites • Conducting research for, creating and managing monthly content calenders • Managing social media accounts via Facebook Business Manager, Sprout Social and Onlypult • Compiling social media marketing progress reports for clients • Community management • Strategic manual following

Assisting with research, synthesis and ideation for a project in collaboration with Unicef and the Botnar Foundation concerning the untapped digital potential of the African Youth

With a major in Financial Accounting and a final year average of 70%

Passed with distinction with modules including Brand Management, Brand Building, Research Methodology, Brand Challenge and Financial and Legal Aspects