Cansu Burcu Bahçecik

- Responsible for a team who runs A/B Tests and Personalization Projects to increase and optimize CR. Accountable for meeting the Digital Channel share budget targets for different portfolios. Understanding customers' preferences, identifying main pain points & the business problems and solving creative solutions to remove them.

Digital Product Owner @Vodafone Hutchison Australia

- Responsible for a multi-disciplinary e-commerce squad consisting of 16 team members. Collaborating closely with several business units, diverse stakeholders, both APP and web development teams within the squad. Further to daily responsibilities of a product manager in an agile environment, mainly focusing on the business development activities throughout the whole journey that our customers take place from purchasing smart devices online through getting the devices physically. - Mentoring and developing talent within the team, fostering their professional growth and creating a pipeline of future leaders. - Developing a clear vision and strategy for the e-commerce product portfolio, aligning it with the overall business goals and objectives.

- Responsible for maximizing the value of the products created by a scrum development team. - Responsible for communicating with stakeholders across the board, including customers, business managers, and the development team to make sure the goals are clear and the vision is aligned with business objectives. - Create the list of backlog items and prioritize them based on the overall strategy and business objectives. - Accountable for each stage of the development process and the final product. Details are as follows, ▪ Highly involved in projects from ideation to production ▪ In order to understand the needs of the business (KPI's) and end-users organizes user interviews, workshops, deep dive sessions ▪ Defines use cases ▪ Helps with scoping, backlog preparation and prioritization ▪ Depending on the needs of the end-users web/mobile applications are created or existing software such as Salesforce are used ▪ Writes user stories and prepares refinements ▪ Creates current and desired business processes ▪ Works closely with UX/UI team in designing the user experience and the front end ▪ Supports team (QA and Developers) ▪ Manages User Acceptance Testing (UAT)

- Analyzing business requirements of customers and designing appropriate target state and relevant solutions together - Preparing requirement documents, functional design documents, test scenario documents accordingly - Collaborating with Business Units, development teams on the functionality and testing of the services/screens - Prepares company-specific business documentation including requirements and training documents for the end users - Participate in peer reviews to ensure the quality of requirements - Research post-production support requirements

- Provide clear and precise requirements as source documents for developers - Produce functional and technical design documents from user requirements, including designing logical databases - Identify user requirements and create functional/technical specifications and agree with users - Coordinate user acceptance testing and user training, seeking feedback and user sign-off

- Attend marketing team meetings and assist with action items as needed - Review customer feedback and recommend courses of action to improve the customer experience - Build databases and track projects - Assess marketing opportunities and target markets, industry research on customers and competitors

Business For Global Practices - Certificate Program