Burcin Genc

• Spearheaded the multi-channel marketing and communications strategy for Evam and its product portfolio (evamX, PartnerUp, Evam Academy), driving brand awareness, market positioning and sales. • Led product marketing initiatives, including market research, messaging, competitive analysis, and GTM strategy for new product launches. • Developed and executed executive communication plans, including keynote speeches, video storyboards, and high-level presentations for the CEO and leadership team. • Managed the end-to-end planning and execution of Evam Connect, a major industry event that positioned Evam as a key player in the enterprise tech space. • Collaborated with sales and product teams to create high-value content (e.g., case studies, one-pagers, success stories) that supported lead generation and the sales cycle. • Partnered with the HR team to create and execute strategic internal communication campaigns, strengthening company culture and aligning employees with leadership vision and company goals.

• Developed and executed content strategies for over 15 scale-up tech clients, including SAP, Electrolux, and Commencis, to support their global growth and brand authority. • Created SEO-optimized content funnels, including whitepapers, e-books, blogs, and social campaigns that significantly expanded clients' digital footprints and inbound leads. • Partnered with clients to craft compelling success stories and case studies that highlighted their value proposition and delivered results.

• Created ATL, BTL, and Digital campaigns for Samsung • Built creative strategies & ideas for B2C, B2B and also Event Marketing • Shaped creative social media strategies and content • Optimized creative content by gathering data about products and categories from stores and vendors. • Translated& localized global Retail Marketing content • Shaped creative Retail Marketing ideas to increase brand awareness and loyalty • Localized the global campaigns • Built influencer marketing campaigns and worked with social media influencers • Wrote creative & interactive banner ideas and copy

• Worked for Tv2, Aterna, Dataexpert, Pamaş, Dentatürk, Koptur, Namura, Silex, Hijyenix, Bilge Adam, Air Canada, Haojue, Stmax, Deriderim • Created the brand strategy, personality, and tone of voice for the agency • Built and wrote the creative agency website copy • Led creative social media strategies • Created social media campaigns & content • Shaped and wrote the corporate brand strategy • Built local and global corporate websites • Created Facebook Apps and ideas • Prepared presentations • Provided strategies and strategy-based creative ideas for New Business

• Worked for Eti Canga, Eti Cin, Benim’o, Eti Cicibebe, Starbucks, Amnesty Turkey, Moova, Opet, Pegasus, Seat • Worked close with strategy & ATL creative team • Shaped and created digital marketing ideas according to core ATL campaigns • Worked closely with the social media team and led creative content • Created 360° marketing ideas • UX design and UX writing for interactive Facebook Apps • Built corporate websites • Shaped ideas and copies for interactive micro sites • Wrote creative & interactive banner ideas • Created a social responsibility project for Amnesty Turkey • Provided strategies and strategy-based creative ideas for New Business

• Worked for Unilever, Dr. Oetker, Penti, Knorr, Microsoft, Cadbury, Falım, Colgate, Namet, Bilkom, Sabancı University, Nivea For Man, and Anadolu Sigorta • Led and executed Unilever’s corporate website localization project • Provided and optimized all the textual and visual content directly from the client • Entered optimized content to the website via the Tridion CMS panel. • Communicated with Unilever’s global IT team to report & solve situations on the Tridion CMS panel • Handled international and domestic calls • Shaped UX design ideas and provided UX writing for the community website Mutfaktayiz.biz • Created and wrote interactive banners • Built ideas and copies for interactive micro sites • Prepared presentations • Provided strategies and strategy-based creative ideas for New Business

• Created and wrote interactive microsite and banner ideas • Organized meetings and meeting notes to keep the team aligned • Handled websites and content translations • Conducted market research • Reported the best new digital advertising projects to the team weekly • Handled the communication with third-party production companies • Supported all creative, social media, and strategy teams for the presentations

• Worked for the conferences and workshops, organized for Reklamcılar Derneği, Marka Koruma Grubu, Ak Sigorta, TOBB, Roche, ÇimSA, İş Yatırım etc. • Organized materials and tools for the workshops • Wrote and recorded all the details of the workshops • Reported to the strategy team