P. Burcin Aydin

*** Brands worked with include Primark, Karl Lagerfeld, Celio, Bizbee, Wefashion and Joelle. *** Reactivated a significant account which has been inactive for the past 3 years and created opportunities for the new markets by providing competitive pricing and advanced quality for the existing product portfolio whilst expanding the product range between 2021-2022. *** Created a critical sustainability project and generated a 500K volume order between 2021-2022. Driving efforts to understand key customer needs and requirements, expanding the relationships with existing customers, identifying new customer leads and sourcing new products in accordance with customer needs, Accountable for creating annual sales budget and keeping close track of budget objectives, managing, and coordinating a team of 4 in respective operations and directly reporting to the Trading Directors both in Turkey and UK, Demonstrating expertise in circular knit products, keeping close track of new/emerging trends and working in close collaboration with the design team to create new collections, Maintaining close interactions with the supply base, using expert knowledge in negotiation and cost engineering.

*** Successfully gained V by Very and Naked (carries out e-commerce business) and generated around 2 million € revenue in all categories (women and men) in 2019. Focused on woven and knitted products. Aiming towards sourcing prospective customers, products, and suppliers, actively pursuing leads and developing and implementing appropriate business development strategies to achieve company profitability goals, Carrying out the negotiations with customers regarding price and delivery, issuing orders and ensuring close monitoring to achieve quality and delivery targets, Maintaining strong relationships with buyers and production team and acting as a bridge of communication.

***Ensured a great amount of turnover with Penney’s, and Primark brands. Product groups such as denim, weaving, and activewear become new additions. Accountable for maintaining strong relations with customers to understand and better respond to their needs, conducting weekly customer visits and effectively briefing team members regarding customer requirements, Leading a large team of 15 in day-to-day operations, providing guidance to team members and closely monitoring their activities to ensure alignment with defined objectives, Creating annual sales budget and KPIs, working in close coordination with the design team to create the collections, managing costs and directly reporting to the Marketing Director regarding all matters.

*** Brands worked with include Debenhams and River Islands & Matalan. *** Created new strategy on cut & sew products and provided advanced quality of service on-trend, costing and production, completed annual targeted budget within 3 months. Increased total profitability from 10% to 18% by using the right pricing strategies and cost engineering. *** (28 days project) Established a time-to-market approach in the most flexible process-driven way to product design, R&D, and final collection to NewLook. *** Promoted as Merchandiser Team Leader due to high performance after working as Merchandiser between 10.2011 and 11.2013. Exceeded defined target drastically (achieved 4 million £ in 3 months). Accountable for leading and providing guidance to team members (3) that drive exceptional customer service and execution of operational tasks and maintaining strong relations with respective customers, Working in close collaboration with the design team to create new collections, ensuring the sourcing of new fabrics and accessories, and keeping close track of production processes to take immediate actions when requires, Also, providing direction for costing and order placement and overseeing the implementation of defined merchandising strategies.

*** Local brands worked with include Colin’s and Defacto. Assisting respective team in everyday product merchandising activities, maintaining daily communication with local customers, and working in close coordination with the sales unit throughout operations, Closely monitoring shipments to ensure prompt and timely delivery and maintaining accurate stock, and shipping-related documents.

*** The company carries out manufacturing activities for luxury brands such as Marc Jacobs and Burberry. Responsible for sourcing required accessories from the Far East suppliers, ensuring that the acquired materials meet technical specifications, keeping close track of deliveries and resolving any supply issues or discrepancies, Working in close collaboration with the production to plan and supplier needs and directly reporting to the Purchasing Manager regarding all matters.

**Erasmus+ Programme