Burak Berk K.

• Redesign the firm’s website, launch and manage an online store on an e-commerce platform • Develop and implement strategies to open new sales channels and increase revenue & business growth

• Identify and qualify potential leads, actively pursue new business opportunities, and expand the customer base • Build and maintain strong relationships with key stakeholders

• Monitoring market and competitors; identifying industry trends and commercial opportunities • Analyzing data on CRM and developing reports to guide business development • Understanding how customer data is structured in the systems, and segments the database to best target a specific market or user type • Preparing market & competitor newsletter • Reviewing industrial reports & providing insights • Identifying new opportunities within the marketplace • Measuring market share globally and regionally • Defining target markets, target segments and potential clients

• Conducting in-house or outsourced qualitative&quantitative customer research to understand the category usage habits, needs, and expectations of customers, • Ensure proper planning & execution of market research projects by supervising research agencies on all stages of project development, • Proactively determining the customer, market, and product research and data needs of the relevant product group, developing suggestions, and preparing projects • Creating and developing data channels to understand the position of our brand and competitors in the market, analyzing the obtained data, and determining the relevant units and actions. • Conducting research questioning the effectiveness of customer experience elements in in-store and digital platforms, sharing the results with relevant units, and determining and following up on action plans • Designing research that will measure the effectiveness of brand communication and report them regularly, • Managing and following up on the projects assigned to the department.

• Support Consumer Insight services, manage different projects enhancing client relationships and satisfaction, • Propose methodologies and prepare moderator guides, write reports and proposals in compliance with client needs, • Manage the day-to-day client relationships and ensure that all projects are completed on time, and high client satisfaction is maintained

Providing data, analytics and actionable insights to increase market sales and shares of our clients by continuously monitoring purchase and consumption information across many categories through a representative sample of consumers

• Taking client briefs by understanding their specific needs, approaching clients' perspective and writing proposals in order to provide the finest solution, • Designing and implementing proper research models for the key business questions, • Actively involving in, coordinate and ensuring the workflow related production, field and all other relevant operational phases, • Writing reports, preparing presentations and execute all processes from the beginning to the end of a research project, • Providing the clients with insights for further possible actions in terms of marketing, sales & communication strategies; based on the results of the research, • Building client relationships through making routine contacts and maintaining high satisfaction by assisting any research related questions or any potential research needs

• Conducted market & price research among the retailers and hardware stores in collaboration with the sales expert, • Analyzed and learned the customer’s credit and risk assessments via Excel charts, • Was responsible for opening orders via SAP and PCIS program and calculating average prices during the billing processes , • Took an active role in company visits and maintained a customer service excellence, • Observed shipments in Yarımca terminal and Büyükçekmece factory via “P-Automation”

• Conducted market research about machine to machine project and prepared a summary report on the market size, potential customers and new markets, • Performed translation from English to Turkish for approved advertisement material, • Was responsible entering data to excel related to market share analysis, customer segments, customer feedback and forecasting market growth

• Participated in a rotation program and observed several department operations including Sales, Accounting, Stock and replacement part departments, • Supported daily operations including issuing and organizing invoices, purchase orders