Bunnie Yang

• Branding & Marketing & Digital Marketing

• Branding & Marketing & Digital Marketing

• Content Creation: Developed contents tailored for Instagram, TikTok, and Rednote (小红书), aligned with brand voice and campaign goals. • Rednote 小红书 Marketing: Led Rednote marketing as a new channel for the Mandarin market, achieving +228% follower growth and a +1316% increase in shares, significantly boosting brand visibility within one month. • KOL Marketing: Managed end-to-end collaborations with 7 KOLs on XHS to drive engagement and brand credibility. • Event Marketing: Supported brand presence at key events in Singapore (Diaper Dash) and Malaysia (TCE Baby Expo), contributing to booth execution, consumer engagement, and market insights gathering. • Creative Collaboration: Worked closely with the design team on posters, flyers, and backdrops; utilized AI tools to streamline creative briefing and enhance output efficiency.

• Optimized SEO strategies by identifying key customer personas and refining targeting approaches, contributing to a +15% improvement in organic search traffic over 3 months. • Conducted regular product performance analysis, generating actionable insights that informed seasonal strategy planning and boosted campaign efficiency. • Enhanced website conversion rates through data-driven initiatives, including A/B testing of site layouts and refinement of product detail pages, resulting in a +10% uplift in click-through rates.

• Supported end-to-end campaign execution for a jewelry exhibition, including artist outreach, event planning, sales strategy development, and on-site sales operations, contributing to a +20% increase in foot traffic compared to previous events. • Coordinated the "Fermentation Garden" mall fair, managing vendor communication, labor logistics, and on-site execution to deliver a seamless and engaging experience for over 1000 visitors. • Developed promotional strategies across offline and social media touchpoints to boost brand visibility and drive consumer engagement for local businesses.

• Supported data analysis and reporting for the annual audit of DANONE Guangzhou, ensuring high accuracy and compliance with audit standards. • Collaborated cross-functionally with audit teams and client representatives, contributing to efficient audit workflow and timely project delivery.

• Managed collaborations with 200+ international KOLs across key markets, fostering partnerships that expanded brand awareness. • Conducted performance analysis through regular meetings with in-house influencers, providing strategic content optimization recommendations to improve engagement and audience growth. • Oversaw social media operations across official brand accounts (Instagram, TikTok), achieving peak post engagement of 7,000+ likes and enhancing overall platform performance.

• Supported in the assessment of foreign exchange market risks and executed trading operations to facilitate risk management; • Acquired essential skills and a solid understanding of banking systems and operations.

Member of NBS GSCDO Career Advocates. Member of NBS Brand Ambassador team, Social Media subcommittee.

985, 211 Program in China.