bukky taiwo

* Provided quantitative and qualitative research by evaluating a broad range of industries for private equity firms and corporate clients * Gained insight into market cycles, levels of competition and market sizing by interfacing with industry experts and mining their perspectives through primary research * Tracked industry trends and perform competitive analysis to identify trends and investment opportunities * Identified key variable by applying secondary research to determine consumer insight

* Implemented and managed social media, press and marketing initiatives. * Developed and executed integrated strategies using Facebook, Twitter, YouTube and Word Press. * Effectively drive brand awareness, engagement and traffic to social media pages. * Tracked and assessed consumer keywords to ensure rich keyword blog content . * Monitored, analyzed and reviewed effectiveness of campaigns.

* Manage the execution of advertiser programs such as white papers, web casts, newsletter advertising, * Implement email marketing campaigns using a WYSIWYG platform.. * Initiate A/B testing on subject lines, calls-to-action, and headlines to increase open rates, click-to-open and customer engagement . * Segment customer lists to increase relevancy of email content and frequency of targeted mailings. * Craft copy for marketing activities, including email marketing and landing page creation. * Coordinate and implement email campaign tracking specifications for various tactical programs to effectively and accurately determine campaign's overall success.