Beatriz Tokuzumi

CX global hub Lead for Unilever Food Solutions in North America.

Optimization of the data product lifecycle and OKRs for Marketing and Sales, ensuring stakeholder adoption and value delivery, resulting in the creation of new analytical models and a data platform. Leadership of cross-functional teams (Data Engineering, Data Science, DataViz) and management of junior Product Managers. Generation of over BRL 50 million in annual incremental sales attributed to data product management, including the implementation of a Customer Data Platform (Treasure Data) and advanced Analytics and AI models.

Leadership of strategic projects focused on Data Analytics and promotional intelligence, resulting in the optimization of corporate initiatives, such as Nestlé Corporate Campaigns. Development of end-to-end shopper intelligence, encompassing strategic planning, competitive analysis, and promotional strategy development (Revenue Management) for the Coffee, Culinary, Beverages, Pet, and Professional categories. Complete redesign of the Shopper Intelligence Center's structure and scope, including the direct management of 3 analysts, evolving into the leadership of the category-specific data analysis and service for KPI optimization.

Overachievement of sales targets by over 10% in Nestlé corporate campaigns, through the optimization of product assortment and portfolio mix incentives, demonstrating data analytics expertise applied to business outcomes. Development of prescriptive models to identify consumer trends, providing robust support for Trade Marketing strategic planning. Implementation of a new data analytics framework, encompassing new Revenue Management methodologies applied to promotional analysis, competitive intelligence, and the use of Big Data and Analytics to understand shopper buying behavior.

Optimization of data-driven decision-making, resulting in the generation of actionable intelligence across multiple departments, with a strong focus on Business Intelligence and Data Management. Enhancement of the E-commerce channel performance through the execution of comprehensive studies and quantitative analyses, with special emphasis on high-seasonality periods such as Black Friday. Overachievement of the Black Friday sales target by over 130%, driven by the implementation of a data-centric planning and strategy for E-commerce. Reduction of margin loss to under 10 percentage points (against a 15-point target), achieved through detailed quantitative analysis and cross-channel digital performance reporting.

Leadership of Marketing Mix Modeling projects, delivering comprehensive studies and consulting services for FMCG and non-FMCG clients. Expertise in Nielsen data, client relationship management, project management, econometric model analysis, and strategic recommendations on marketing effectiveness and investment optimization. Retention of 100% of key accounts, driven by the high quality of consulting and actionable insights, resulting in the expansion of projects into new global markets, including Canada and other LATAM countries.

Enhancement of the data foundation for strategic decision-making through the structuring and validation of Marketing Mix Modeling data, ensuring data integrity for performance analytics. Contribution to strategic projects through the organization and structuring of large datasets, providing critical analytical support for tactical planning and decision-making.

Contribution to sales pipeline expansion through the identification of new niches within the mining and pulp & paper industries, leveraging market research and trend analysis.

Development of analytical and strategic skills through the exploration of emerging technological applications in the precision agriculture, establishing a foundation for data-driven decision for the company. International internship at TTMI Consulting (Athens, Greece) through the Global Entrepreneur Program, fostered by AIESEC USP and AIESEC Piraeus (UniPi).

The University of São Paulo (USP) is ranked as the #1 university in Latin America by the QS World University Rankings. The Polytechnic School (Poli-USP) is its highly selective engineering institute, globally recognized for its rigorous technical curriculum and for shaping top-tier executives.