Bryon Christopher Coro
Chief Revenue Officer (CRO) @ Highlight
About
I currently serve as the Chief Revenue Officer at Highlight after a 5 year adventure with Pendo.io where we were on a mission to elevate our clients’ software product experience and adoption through our analytics SaaS platform. My previous roster of satisfied customers include Fortune 500s, such as Salesforce, Verizon, and Morgan Stanley, as well as a host of technology start-ups. I focus on relationships with prospective and existing customers, leading teams in showcasing our value proposition and supporting full customer adoption of the platform; direct responsibilities includes Rev Ops, Business Systems, Sales Development and Account Management. CUSTOMER SUCCESS is my top priority. Blessed now to have done the $30M to $200M+ ARR ride twice ► MY STORY Backed by 18 years of leadership experience, my success in empowering and guiding people at SaaS companies has produced teams that overachieve business goals. I specialize in building and scaling operations, accelerating business growth, and ensuring that customers are fully utilizing and satisfied with SaaS platforms. I came into the SaaS space from a background as a military officer, extending my management skills in the U.S. Army to optimize military operations through technology at General Dynamics Information Technology (GDIT). I later joined Relias, Inc., leading professional services and account management for its SaaS platform of analytics, assessments, and learning offerings before moving to Pendo.io in 2019. Career Highlights: • Built, operationalized, and scaled internal functions and teams at Pendo.io, powering triple-digit percentage gains across multiple metrics and took SaaS business, revenue, and customer retention to new heights. • Founded new profitable service offerings and drove the strategy and operations of four Relias, Inc. service delivery business lines, including software deployments, platform migrations (M&A integrations), product customization, and analytics. ► TOP SKILLS Enterprise Software │ Strategic Planning │ P&L Management │ Operations Management │ Service Delivery Management Go-to-Market Strategy │ Value Proposition │ Sales Management │ Solution Selling │ Professional Services Account Management │ Contract Negotiation │ Project Management │ Team Building │ Team Leadership │ Training ► LET’S CONNECT I’m always happy to connect with new people and collaborate on ideas in the SaaS space. Please feel free to reach out.
United States
Raleigh-Durham-Chapel Hill Area
Computer Software
Leadership, Training, Project Management, Microsoft Office, Security Clearance, Operational Planning, Budgets, Customer Service, Strategic Planning, Process Improvement, Team Building, Operations Management, Top Secret, Team Leadership, Organizational Leadership, Negotiation, Strategy, Salesforce.com, QuickBase, Government Contracting
Experience

Senior Vice President of GTM Operations
At Pendo.io, we provide digital product analytics through our SaaS platform, helping thousands of customers worldwide to optimize their solutions through qualitative and quantitative insights. In tandem with my role as the VP of Account Management, I recently assumed responsibility for growing business through new customer acquisition, driving the strategy for sales success. Global areas of responsibility: US Sales (Commercial and Enterprise) EMEA Sales (Commercial and Enterprise) ANZ Sales (Commercial and Enterprise) Marketing Operations Revenue Operations Customer Experience Operations Sales Development Organization

Vice President of Account Management
Raleigh, North Carolina
Established the account management function and team from the ground up and lead the account management strategy and execution for all segments, including SMB, Mid-Market, and Enterprise customers. I manage 5 leaders and 20+ account managers in maximizing customer satisfaction and deepening relationships to fuel retention and growth. ► As the foundation for account management success, I developed and implemented the strategy, goals, playbook, structure, and operational processes. I subsequently scaled the organization to 25+ people to meet growth demands. ► Steering my team to exceed all goals for more than 2 straight years, I raised overall account retention 7% through the proactive identification and management of at-risk accounts. ► I doubled the attach rate in 4 months by creating and guiding a team of leaders to form a multi-pronged go-to-market strategy for cross-selling, ► Growing net retention 19%, I built and led a cross-functional task force in product packaging redesign.

Director of Account Management
Cary, North Carolina
Relias provides a SaaS platform with analytics, assessments, and learning offerings and serves 10,000+ healthcare organizations internationally. I transformed the account management group and formulated the go-to-market strategy for business-to-government clients. My leadership scope covered the account management strategy, operations, service, and 5 teams spanning 4 healthcare verticals. I also served as the executive sponsor for key accounts and oversaw escalations for high-value clients. ► We met our plan goals for renewals and surpassed plan goals for expansion dollars at renewal. ► I served as the government business owner for 3 military contracts and point of contact for GSA/FEDRAMP accounts.

Director of Strategic Programs
Cary, North Carolina
Vista Equity Partners Tapped to build the professional services organization for a PE-owned online education software company, I led organizational effectiveness, operational efficiency, and team performance while developing and launching new services and solutions. ► I powered the strategy and operations of 4 service delivery business lines, including software deployments, platform migrations (M&A integration), product customization, and analytics. ► I propelled YoY service revenue 180%+, the bill rate 64%, billable consultant utilization 34%, and solution implementation speed 16%. ► I envisioned, created, and launched a profitable solution customization service line.

Senior Operations Analyst - Gaming & Simulations
Fort Bragg, North Carolina
GDIT helps government and defense clients optimize the way they invest in, integrate, and innovate technologies. I was involved in designing, developing, documenting, enhancing, and testing technology solutions for military operations-related projects. I also oversaw junior staff. ► In just a year, I delivered 150+ technical product enhancements. One project included developing the requirements for improving a gamification application for the geospatial replication of forward combat areas.

Military Officer
Fort Bragg, North Carolina; Internationally
Through a multitude of battalion and company leadership roles, I drove high-stakes operations that included combat operations in high-stress environments, humanitarian missions, digital system training/development initiatives, and large-scale international logistics projects. ► I was recognized with numerous medals and other honors for exceptional leadership and service. ► I orchestrated the planning and removal of $100B in equipment from Iraq within 10 months, overseeing 100+ personnel.
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