Bryan Smeltzer

As President of LiquidMind, I spearhead transforming visionary ideas into market-dominating brand strategies. Our extensive executive experience allows us to be a true end-to-end partner for consumer brands - guiding them through every stage of the growth lifecycle. LiquidMind provides global advisory services spanning brand positioning, product commercialization, marketing strategy, sales execution, and business development. We devise disruptive, innovation-focused go-to-market plans that drive category leadership and improved brand recognition. Key focus areas include: Brand Strategy & Positioning • Corporate strategy/positioning • Interim/fractional leadership • Startup to large-cap brand advising Product Commercialization • Lifecycle management • Product ideation/innovation • Brand licensing & retail Marketing Execution • Digital/social media marketing • PR/communications • NCAA/professional licensing Financial/M&A Advisory • Mergers, acquisitions, restructuring • Growth capital fundraising • Turnaround/exit planning I founded LiquidMind as an "innovation-driven" brand strategy firm laser-focused on the apparel, footwear, sporting goods, and consumer product verticals. By owning execution through our multi-functional expertise, we transform ideas into tangible brand success and marketplace dominance.

Ranked # 1 Visionary Podcast, and Top 50 Global Marketing Podcast by Feedspot! The Visionary Chronicles is a Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth. Discussions around disruptive strategies and executable market drivers provide a unique point of difference for you and your brand. We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners. https://bryansmeltzer.podbean.com Please check out The Visionary Chronicles on these sites; • Apple Podcast • Podbean • Spotify • iHeart • Pandora • Google Play • Amazon Music

Readers Favorite Award Winner for top Non-fiction, Marketing genre book! The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands was listed as an Amazon Bestseller. The Visionary Brand is a reality guide to dominating an industry through a shared vision, breakaway products, fostering a soulful culture, and passionate loyalty to foundational principles. The Visionary Brand is a reality guide to dominating an industry through a common vision, breakaway products, fostering a soulful culture, and a passionate loyalty to foundational principles. • Why do some brands thrive for generations, while others fail? • What is their success formula? What makes a brand truly Visionary? - Product, - Innovation, - Culture, - Marketing? In The Visionary Brand we explore what is at the core of these generational brands and how one becomes Visionary-along with discussing the foundational pillars needed to achieve Visionary status, defining the origins around creating this masterpiece, and why having all these attributes is so elusive. The Visionary Brand outlines the strategic elements to implementing this formula. • Defining your Vision and creating your path • Foundational Pillars of success • Creating a continual flow of Innovative ideas and products • Developing Breakaway design strategy • Maintaining Premium positioning • Building a Passionate Culture • Market Driving vs Market-Driven strategy • Becoming a Leader vs a Follower • Having the Courage to be Great Define your Vision and foundational principles, build a continual flow of innovations through a breakaway product strategy, maintaining premium positioning, and creating a passionate culture embraced by your brand and community. Available through all global book distribution outlets.

The Visionary Leader: The Success Principles of the World’s Greatest Visionaries is a bold and insightful guide to unlocking the mindset and principles behind some of the most influential leaders in history. This transformational book explores the DNA of visionary leadership by dissecting the traits, disciplines, and decisions that define history’s greatest changemakers—from Jesus Christ and Socrates to Steve Jobs, Elon Musk, and Martin Luther King Jr. This 286-page playbook merges timeless wisdom with modern business insight, distilled into nine core principles shared across generations of visionary leaders: Clear Vision, Courage, Creativity, Empathy, Resilience, Strategic Foresight, Adaptability, Passion, and Faith. Each chapter is grounded in compelling case studies and supported by practical tools for personal and organizational transformation. Whether you’re a CEO, entrepreneur, creative, or changemaker, The Visionary Leader provides a proven formula for defining a higher purpose, leading with conviction, and inspiring others to pursue a bold, shared vision. Smeltzer draws on his 20+ years leading at global brands like Adidas, Oakley, and TaylorMade, offering readers real-world applications alongside powerful historical examples. Awards & Recognition: Finalist, 2025 Eric Hoffer Book Award – Business Category (Top 10% of entries) Early acclaim includes praise from multiple leading reviewers: “A perceptive and motivational guide to intentional leadership and bold innovation.” — Indie Reader “Smeltzer clearly outlines the features that differentiate the visionary leader from those merely guiding others.” — Midwest Book Review “Through extensive case studies and practical applications, the book acts as both a manual and an inspiration.” — Readers’ Favorite The Visionary Leader is more than a book—it’s a movement for those called to shape the future with clarity, conviction, and enduring impact.

The Beall Center for Innovation and Entrepreneurship shapes the next generation of entrepreneurs and innovators. We offer hands-on experience and immediately useful education about the process and importance of entrepreneurial enterprises. With a pronounced focus on the particular needs of ambitious visionaries, our programs equip you with the knowledge and resources to launch a successful business. A hub of activity, education, networking, and practical experience, our center is a driving force for discussion and study of current entrepreneurial and innovation issues. With our deep connections and strong partnerships within the greater entrepreneurial community, we are a global leader in practice and output as we continue to encourage new ideas and inspired invention.

Member of the Board of Advisors. Bringing the Good Vibes RovR is all about making products that bring the good vibes outside. Founded in 2016, RovR has been hauling the best go-anywhere parties up mountains, across beaches and into backyards across the globe with award winning line of products. At RovR it’s all about escaping towards something you can call your own - your people. In your places. Doing your thing. RovR - Bringing The Good Vibes Outside

Kokopelli was founded on the single principle of innovation. In the early years this meant we were solely focused on innovating our packrafts. As we expanded, this has grown into a focus of innovating the sport through three foundational pillars: Performance, Education, and Community. Performance represents the continual development of high end packrafts made out of cutting edge materials, with design and user experience as our primary focus. We seek to grow the sport responsibly through proper education and safety training through our own means, as well as with affiliated partners. Finally, we understand that packrafting is a special sport and every packrafter out there in the community shares a unique connection with one another through their passion for this incredible activity. We build relationships through opportunities paddling with our fellow packrafters, as well as engaging with our followers off the water; whether it’s joining together to help promote a good cause or grabbing a brew at the local pub.

We Prepare the Next Generation of Industry Leaders. The Center for Management of Enterprise in Media, Entertainment & Sports (MEMES) provides students with the world-class academic resources and network that are essential to manage and thrive in increasingly complex industries. As the leading center for business thought leadership in media, entertainment & sports, MEMES provides the academic foundation and relevant industry perspective to manage and thrive in an increasingly complex business environment. UCLA Anderson is the first top-tier MBA program to offer an Entertainment Management Specialization. Our curriculum is designed to blend theory and practical application. Our world-class faculty and leading industry executives provide students a broad understanding of the strategy and operating principles that drive the individual sectors of the media, entertainment & sports industries.

From the First Spark to Market Launch,Brands Come Into Their Own at the Price Center for Entrepreneurship & Innovation The Harold and Pauline Price Center for Entrepreneurship & Innovation is a recognized leader in entrepreneurial education and research at the UCLA Anderson School of Management. Working closely with its board of advisors, the Price Center fosters the study and practice of entrepreneurship and business innovation by providing the foundation on which creativity can flourish and individuals can succeed. The Epicenter of Entrepreneurship

UCI Beall Applied Innovation @ The Cove Orange County is a region rich in resources for entrepreneurs and businesses and spans a myriad of industries. Through our efforts, we strive to empower innovators, entrepreneurs, faculty researchers and the community to create the ground-breaking ideas and businesses of tomorrow. https://innovation.uci.edu/about-uci-beall-applied-innovation/

Dean's Leadership Circle The Dean’s Leadership Circle (DLC) is a select group of business leaders with a commitment to The Paul Merage School of Business, its values and its continued growth. Under the vision of the Dean, the DLC plays a crucial role in elevating the school through leadership, mentorship and community impact.

Stadia Ventures is the global Sports Innovation Hub for early-stage investment in sports and esports. The three pillars of the ecosystem include a broad, independent growth fund, a deeply connected global network of sports and esports executives, and a world-class accelerator which combines to create unprecedented deal flow, new technology discovery and investment opportunities. Since late 2015, Stadia Ventures has invested in 60 portfolio companies with 5 exits. The success of the Stadia portfolio companies has led to Stadia Ventures being one of the longest-running and truly global players in the sports and esports technology space.