Bryan Porter
Chief Sales Officer (CSO) @ AirHelp
About
• C-Level Executive with 20 years’ management experience in digital marketing, digital retail strategy and enterprise software sales • Well travelled with a deep understanding of the global digital marketplace • Confident speaker with a talent for presentation and storytelling • Strong analytical, verbal and written communication and interpersonal skills • Ability to manage change and operate effectively in fast-paced environments • Passionate about building strong performing teams
Ireland
Dublin
Information Technology & Services
Go-to-Market Strategy, Leadership, Strategic Thinking, Storytelling, Digital Media, Digital Strategy, Digital Marketing, E-commerce, Online Advertising, Content Strategy, Content Management, Online Publishing, Strategy, Social Media Marketing, Copywriting, Editing, Marketing Strategy, Writing, Agile Project Management, eCommerce
Experience

Senior Vice President Global Sales and Account Management
London, England, United Kingdom
Accelya is a leading enterprise technology and service provider to the air transport industry, delivering innovative change at speed and scale. Its market leading Passenger, Cargo, and Industry platforms support airline retailing from offer to order to settlement.

Chief Commercial Officer
County Dublin, Ireland
OpenJaw Technologies provides travel retailing solutions to the world’s biggest airlines and travel brands, including British Airways, Cathay Pacific, All Nippon Airways, Air Canada, Four Seasons, Air Miles and Avis Budget Group. Bryan was responsible for defining and executing the organisation’s global commercial strategy - comprising business development, marketing, sales, account management and product development. Bryan acted as an evangelist for OpenJaw’s vision and products, delivering keynote presentations at many travel industry events across the globe, and authoring multiple thought leadership pieces and white papers.

Vice President Consulting Services
County Dublin, Ireland
As VP of Consulting Services, Bryan defined a customer journey framework and digital retail maturity model to deliver customer-centric retail strategies to airlines and travel retailers. Bryan supported the sales team in articulating the business value of OpenJaw’s products to prospective airline customers, and worked with the global accounts team and OpenJaw’s existing customers in identifying opportunities to increase gross transaction value.

Director of Digital Retail and Marketing
Cape Town Area, South Africa
As Director of Digital Retail and Marketing for Comair Limited, Bryan managed the airline’s digital properties, including kulula.com. Bryan led the eCommerce team and reorganised the division with a clear focus on digital marketing, social media, user experience design, SEM and analytics. During his tenure, Bryan identified new revenue opportunities for the airline, introducing the cross-selling of ancillary products and services, increasing average margin and generating considerable additional revenue. Bryan was also instrumental in deepening and entrenching Comair’s lifestyle reward relationships with Vitality and eBucks - firmly establishing Comair as their key travel redemption partner.

General Manager
Cape Town Area, South Africa
As general manager, Bryan took commercial responsibility for launching and managing 24.com's newest venture, traveller24.com, which was launched as a joint venture between Naspers and Comair Limited, selling travel and holidays alongside compelling travel content.

Editor in Chief: News24.com
Cape Town Area, South Africa
As Editor-in-chief of South Africa’s leading digital publishing network, Bryan defined the network’s “Breaking News. First.” strategy, which firmly established News24 as the most trafficked web site in South Africa. During his editorship, Bryan launched Fin24 and Sport24 as standalone news sites, having identified a key opportunity for these ventures to serve distinct demographics as a compelling digital media opportunity for a growing client base of advertisers. Bryan also worked closely with Multichoice to launch breaking news and weather data on South Africa’s dominant satellite TV platform, DStv. Bryan’s final role before joining Comair was managing the development and launch of a hybrid media and eCommerce travel vertical for the group.

Online Editor
London, United Kingdom
New Media Age (now Econsultancy) was the UK’s leading trade publication focusing on the emerging digital economy. Based in London, Bryan worked as a reporter and online editor for the publication, where he interviewed thought leaders and visionaries such as Sergey Brin and Douglas Adams.
Bryan Porter's Contact Information
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