Bryan Stephens
Commercial Director @ Appliance Traders Ltd
About
Executive Profile: Transformational business leader with nearly 20 years of progressive experience driving profitability, operational excellence, and strategic growth across multiple industries. Proven success in revitalizing underperforming units, leading enterprise-wide P&L management, and building high-performance teams. Recognized for shaping vision and strategy, forging impactful partnerships, and executing initiatives that expand markets, elevate revenue, and strengthen organizational resilience. Adept at navigating complex challenges, leading through change, and positioning companies for long-term success. Core Competencies: P&L Management | Strategic Leadership | Market Expansion | Negotiation | Corporate Governance | Financial Acumen | Business Repositioning | Operational Excellence | People & Culture Leadership
Jamaica
Kingston
Retail
Branch Management, Commercial Operation, Commercial Marketing, Director level, Commercial Development, Sales Management, Supply Operations, Retail, Supervisory Skills, Statistical Data Analysis, Data Visualization, Statistics, Data Analysis, Business Intelligence (BI), Warehousing, Supply Chain, Distribution Center Operations, Time Management, Sales, Product Development
Experience

Commercial Director
Kingston, Jamaica
Spearheaded Executive oversight of 300+ staff across multiple business units with full P&L accountability. Provide strategic direction, budgeting, and operational leadership while cultivating a culture of accountability and performance. Key Achievements: - Turnaround Leadership: Reversed three consecutive years of negative EBITDA, restoring profitability through financial discipline, cost optimization, and efficiency improvements. - Revenue & Margin Growth: Drove 10% YoY revenue growth and increased gross margins by 8%, securing sustained expansion and improved shareholder value. - Operational Excellence: Reduced operating expenses by 10%, streamlining processes and driving lean, agile operations. - Strategic Partnerships: Negotiated and launched high-impact collaborations (e.g., JN Bank, Flow Jamaica, and Century 21), opening new revenue streams and strengthening market presence.

Direct Sales and Commercial Manager
Kingston, Jamaica
Led the strategic Revitalized ATL’s sales and commercial divisions post-pandemic, aligning cross-functional teams and strengthening financial discipline. Key Achievements: - Increased direct sales by 30% through strategic deal structuring and decisive project closures. - Introduced the Monevator Incentive Program, boosting quota attainment by 15% and enhancing sales culture. - Reduced outstanding receivables by 40% through improved alignment of sales and collections. - Redesigned compensation structures to increase competitiveness and profitability.

Commercial Manager
Jamaica
Drove commercial strategy, performance, and team development across key business units. Key Contributions: - Streamlined product lifecycle, reducing time-to-market by 25%. - Expanded market share by 10% via competitor analysis and targeted positioning. - Delivered 20% growth in customer retention and 12% increase in sales through integrated sales/marketing initiatives. - Optimized product portfolio, achieving an 18% gross margin improvement.

Branch Manager
Jamaica
- Drove a 35% increase in net profit and expanded the customer base by 20% within 12 months through strategic market penetration and operational efficiency. - Scaled the ATL Approved Installer Program by 300% in revenue, positioning it as a key growth driver for the business. - Redesigned and optimized the Approved Installer framework, onboarding 30 high-performing installers to strengthen national service capacity. - Led the implementation of a modern, integrated point-of-sale system, significantly enhancing customer experience by reducing wait times and streamlining transactions.

Product Manager
Jamaica
- Grew ATL overall AC revenue and volume by 15%. - Appraise new product ideas and strategize appropriate to-market plans for the Prizm brand. - Modernized our financing program and partnership with Access Financing. - Reduced slow-moving inventory by 20% over a 12-month timespan.
Education
Bryan Stephens's Contact Information
Phone
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