Bryan Kohl

•Supported shaping our Google Ads strategy for the Application Selection Process & 43N Finals Competition •Experimented with web page performance tweaks to boost metrics and increase brand awareness •Met weekly with founders to track product goals and support marketing requests •Drafted, Edited, and Shared our career focused 43North newsletter leveraging Mailchimp

•Drive professional development efforts to expand career opportunities for members in the marketing industry •Organize and manage events including resume workshops, networking gatherings, and speaker series with distinguished marketing experts •Collaborate with industry leaders and alumni to create meaningful networking and educational experiences •Provide mentorship and career guidance, offering resources to support members’ personal and professional development

•Brand Strategy & Planning – Crafting impactful brand positioning and go-to-market strategies •Creative & Design – Driving innovative concepts and visual storytelling •Content Marketing – Developing engaging narratives that resonate with audiences •Advertising Media Planning & Buying – Maximizing reach and ROI through strategic media placement Video Development – Producing compelling video content for brand engagement

•Created engaging content for West Herr's social media by attending film sessions promoting new vehicles and supporting promotional content •Contributed to weekly marketing meetings to strategize and elevate brand promotion efforts •Curated and showcased positive Google reviews as testimonials for social media content •Utilized West Herr's TikTok to collaborate with local businesses and enhance community engagement •Drafted and distributed email communications to various locations to promote initiatives while collaborating with the Email Marketing Coordinator •Developed creative concepts for Buffalo Bills-themed billboards for West Herr’s social media campaigns •Contributed to a podcast featuring Buffalo Bills players, while also playing the mascot to introduce the Team West Herr identity

•Developed the strategy for the 5K fundraiser, aligning with organizational goals to maximize community engagement. •Drafted and presented sponsorship proposals to local businesses, securing key financial support. •Created and managed event registration and donation forms on Zeffy, streamlining ticketing and fundraising. •Led a presentation to FIOH leadership, securing approval and aligning efforts to exceed fundraising targets. •Played a key role in helping the team surpass the $13,000 fundraising goal through effective sponsorship and participant outreach. •Acted as Account Manager for the event logistics and partnerships, ensuring smooth execution and timely deliverables. •Our team secured media coverage on Channel 4 News and in the Griffin Newspaper, boosting event visibility.

•Created visually appealing and user friendly website incorporating modern design principles and layouts •Modified the current News and updates page using WordPress while creating Blogs and LinkedIn Posts to the website •Utilized KPIS to measure website traffic, engagement, and conversions •Designed compelling graphics, letterheads, and branding materials for the firm to ensure consistency with brand identity •Managed and updated website content, including attorney bios, blogs, and podcast episodes to maintain accuracy •Implemented social media marketing strategies and SEO techniques to improve visibility and expand brand reach •Produced comprehensive mentorship videos focusing on leveraging WordPress as a powerful marketing tool, aimed at enhancing colleagues' proficiency and effectiveness in digital marketing strategies •Launched a podcast on Spotify and Apple Music for the firm •I compiled a contact list of the top 100 employers for the firm based on analytics using dollar amounts

•Gained over 1000 followers on LinkedIn for the company •Designed videos and graphics using Canva to produce social media content •Created informational blog posts to increase brand awareness of our products •Collaborated with the marketing team to implement a March Madness Marketing Campaign •Assisted with SEO to Improve our visibility and overall online presence •Used Data Analytics to reveal patterns in user engagement to drive our marketing campaigns •Built relationships and generated leads using Email Marketing •Collaborated with vendors to develop content and promotional strategies aimed at effectively promoting their products