Bryan Atiencia

• Supervises a team of 35-40 members in developing innovative commercial capabilities • Optimizes the workflow of the team by overseeing mutual goals and providing guidance on data interpretation • Evaluates new external data sources and introduces different approaches to transform complex customer behavioral data • Explores latest machine learning techniques, such as reinforcement learning, natural language understanding, and computer vision • Drives expertise in audience identification and custom targeting to enhance efficient marketing efforts • Fosters relationships with partners to ensure project prioritization and implementation to assist in the growth of the company

• Collaborated with colleagues to capture data and financial information to create and maintain an updated business commitment plan • Analyzed monthly business trends, including variance analysis of financial results and key performance indicators • Assembled financial records and performed preliminary analysis to provide resulting data • Provided insights regarding the performance, variance, and risks identified within financial and operational reporting • Compiled data to create revenue and profitability models to summarize risk and growth opportunities