Bruno Bezerra

Bruno Bezerra

Product Owner @ BR Media Group

About

Senior Product Owner & Product Designer | AI-First Product StrategyWith over 7 years of experience crafting digital interfaces and product strategies, I bridge the gap between design, business, and technology. My journey from Web Design to Product Leadership has been driven by a focus on UX, Design Systems, and a lean, AI-enhanced workflow.I currently serve as a Product Owner in agile environments, where I specialize in roadmap prioritization, data-driven decision-making, and Design System governance to ensure consistency and scale. I am an advocate for Vibe Coding—leveraging AI orchestration to accelerate the product lifecycle, from rapid prototyping and hypothesis validation to automating documentation and technical handoffs.Core Expertise:Product & Design Leadership: Driving alignment between Tech and Business through scalable Design Systems and efficient backlog management.AI-Enhanced Discovery: Using LLMs and AI tools to synthesize UX research, refine user stories, and speed up the "idea-to-validation" loop.Vibe Coding & Technical Execution: A hands-on approach to modern development, using AI to reduce friction between design intent and production-ready code.Mentorship & Education: Former UX/UI instructor and course coordinator, focused on fostering critical thinking and design excellence in emerging professionals.I am an analytical communicator who thrives in medium-to-high complexity contexts, always seeking the sweet spot between user needs, technical feasibility, and business growth.

Country

Brazil

City

Greater São Paulo Area

Industry

Marketing & Advertising

Skill

Metodologias Agile, Scrum, Gestão de prioridade, Design thinking, Gerenciamento de backlog, Gestão de stakeholders, Gestão de produtos, Comunicação entre times, Liderança educacional, Experiência do usuário (UX), Desenvolvimento de conteúdo, Mentoria, Planejamento de aulas, Design de experiência do usuário (UX), Wireframes, Teste de usabilidade, Pesquisa de experiência do usuário, Design de produtos, Liderança de equipe, Microsoft PowerPoint

Experience

BR Media Group

Product Owner

BR Media Group

LinkedIn
2025-10 - Present · 11 mos

São Paulo, Brasil

Product Owner focused on connecting strategy, user experience, and business outcomes. I work at the intersection of cross-functional teams, ensuring clarity, alignment, and real value delivery for both the product and its users. Main responsibilities: • Defining and prioritizing roadmaps based on business value and user experience • Leading discovery, backlog refinement, and sprint follow-up • Collaborating across multifunctional teams (Design, Tech, and Business) • Ensuring continuous goal alignment and clear stakeholder communication • Providing strategic support for product internationalization and growth Core skills and competencies: • Product Strategy and Product Discovery • UX Research and Design Systems • Product documentation and metrics • Agile management (Scrum / Kanban)

BR Media Group

Senior Product Designer

BR Media Group

LinkedIn
2024-7 - 2025-10 · 1 yr 4 mos

São Paulo, Brasil

• Design System: Creation, maintenance, and evolution of scalable design systems, promoting consistency and efficiency between design and development. • Mentorship and Leadership: Direct leadership of junior designers, guiding processes, sharing knowledge, and fostering talent development. • Interface Design: Development of wireframes, interactive prototypes, and high-fidelity interfaces in Figma, aligned with user experience principles. • Research and Testing: Conducting user research and usability testing to validate and iterate solutions. • Strategy and Collaboration: Strategic collaboration with stakeholders, aligning design with business objectives. • Multidisciplinary Communication: Continuous and transparent collaboration with product and development teams, ensuring impactful and aligned deliveries. Key Achievements • Optimized workflows through a robust and updated design system. • Established practices that improved the quality and speed of design deliveries. • Developed a more skilled and aligned design team, tailored to organizational needs.

Koru

Lead UX Design Tutor

Koru

LinkedIn
2025-5 - 2025-10 · 6 mos

Key Responsibilities: - Guide and support students in the UX Design track throughout their technical and professional development. - Provide continuous mentoring on topics such as UX Strategy, Research, UI, and prototyping. - Review student deliverables, offering constructive feedback to foster critical thinking and design best practices. - Serve as the technical reference and go-to person for the team of UX Design tutors. - Support tutors with technical and pedagogical questions, ensuring clarity and confidence in their roles. - Promote alignment among tutors to ensure consistent application of the course methodology. - Contribute to the curation and refinement of learning materials to enhance the student experience. - Act as a mentor during key moments in the student journey, encouraging autonomy and ongoing growth.

Cubos Academy

UX/UI Design Instructor

Cubos Academy

LinkedIn
2024-4 - 2024-12 · 9 mos

• Teach UX/UI course classes; • Lesson preparation; • Mentoring students; • Monitoring performance and development of students; • Providing feedback; • Reviewing materials, exercises, and content.

Mooney App

Product Designer

Mooney App

LinkedIn
2024-2 - 2024-6 · 5 mos

• Design of support materials for the methodology delivered to schools. • UX/UI of the Mooney app and web pages. • School visits for user interviews. • Marketing materials for brand promotion.

Cubos Academy

UX/UI & PM Course Coordinator

Cubos Academy

LinkedIn
2023-1 - 2024-2 · 1 yr 2 mos

Salvador, Bahia, Brazil

Keywords: leadership, project management, people management, feedback, IDP (Individual Development Plan), mentoring, coordination, product design, product management, Google Docs, Google, Slides, Google Sheets, 1:1, Figma, Double Diamond, Design Thinking, UX Research, Research, Ideation, design process, Miro, business strategy, usability testing, user experience, interface design Directly impact the development of new Product Designers and Product Managers by acting as a coordinator for these courses; Planning and implementing improvements in the curriculum and course content, Developing and constantly updating the schedule for classes; Reviewing materials, slides, exercises, and course content; 1:1 meetings with instructors, monitors, and students; Team onboarding.

Cubos Academy

UX/UI Design Instructor

Cubos Academy

LinkedIn
2022-9 - 2023-3 · 7 mos

Brasil

Keywords: product design, UX/UI design, classes, instruction, Google Docs, Google Slides, Google Sheet, feedback, mentoring, Figma, Double Diamond, Design Thinking, UX Research, Research, Ideation, design process, Miro, questionnaire, interview, wireframes, prototypes, usability testing, user experience, interface design Teach UX/UI course classes; Lesson preparation; Mentoring students; Monitoring performance and development of students; Providing feedback; Reviewing materials, exercises, and content.

QiBit

Web Interface Designer

QiBit

LinkedIn
2022-9 - 2023-3 · 7 mos

Brazil

Keywords: web design, Figma, Adobe, Photoshop, Illustrator, key visuals, UX, UI, communication, fluent English, interface design, image editing, layout creation Translation of key business objectives into visual concepts and implementation as design systems and toolkits; Visual campaigns, assets, and UX Design projects contributing also to UI design; Motivation and productivity; Communication of ideas; Fluent English.

Gama Academy

Web Interface Designer

Gama Academy

LinkedIn
2021-7 - 2022-8 · 1 yr 2 mos

São Paulo, Brazil

Keywords: interface design, UI, web design, key visuals, responsive design, wireframes, prototypes, WordPress, Webflow, landing pages, HTML, CSS, image editing, social media, layout creation, website creation Web interface design in medium and high fidelity; Design of the web interface for both desktop and mobile devices; Developing wireframes and prototypes of landing pages following the key visual developed for the project; Building the designs developed in low-code/no-code tools like Elementor for WordPress, and Webflow; Visual assets for promotion on social media, paid media, and email marketing.

StartSite

Support Agent

StartSite

LinkedIn
2020-9 - 2021-8 · 1 yr

Governador Valadares, Minas Gerais, Brazil

At StartSite I helped the company’s clients to solve any kind of problems they had in their websites, e-mails, and implemented minor design updates or fixes whenever needed.

ElevateLaw

Web Designer

ElevateLaw

LinkedIn
2020-6 - 2021-7 · 1 yr 2 mos

Keywords: web design, WordPress, Google Analytics, Photoshop, Interface Design, Illustrator, SEO, image editing, social media, layout creation, website creation, landing pages Building website interface designs; Developing websites in WordPress and Elementor; Landing pages.

Web Designer

2018-10 - 2021-7 · 2 yrs 10 mos

Brasil

Keywords: web design, WordPress, Google Analytics, Photoshop, Interface Design, Illustrator, SEO, image editing, social media, layout creation, website creation, marketing, Google Ads, Facebook Ads Institutional pages Capture pages Sales pages Content creation/review Social media management Email marketing Ads

Education

Pontifícia Universidade Católica do Rio Grande do Sul

Pontifícia Universidade Católica do Rio Grande do Sul

LinkedIn

User Experience Design and Beyond

2023-1 - 2024-7 · 1 yr 7 mos
Centro Universitário Senac

Centro Universitário Senac

LinkedIn

Gestão, Avaliação e Validação de Projetos Educacionais

2023-5 - 2023-6 · 2 mos

- General aspects and stages of educational project management - Initial stage: definitions that impact the process - Intermediate stages: planning and execution - Final stages: monitoring, control, and project closure - Quality of educational projects

FGV Educação Executiva

FGV Educação Executiva

LinkedIn

Project Management

2023-2 - 2023-4 · 3 mos
Universidade Anhembi Morumbi

Universidade Anhembi Morumbi

LinkedIn

Marketing

2018-10 - 2021-12 · 3 yrs 3 mos

Bruno Bezerra's Contact Information

Email

******@***.com

Phone

(**) *** ****

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