Bruno Infantozzi

As General Manager for El Salvador, I lead the firm’s overall operations, financial performance, and organizational execution, working closely with local partners and the regional leadership team. My role focuses on strengthening operational efficiency, governance, and cross-functional coordination across legal practices, administration, finance, business development, and technology. Key responsibilities include: • Full P&L oversight and financial performance tracking • Operational planning, budgeting, and cost control • Implementation of KPIs, dashboards, and performance management frameworks • Process optimization across billing, collections, reporting, and internal workflows • Coordination with regional leadership on strategy, growth initiatives, and governance • Talent management, organizational structure, and leadership alignment • Support to business development, client experience, and institutional positioning My mandate is to ensure execution discipline, data-driven decision-making, and sustainable growth, while reinforcing a collaborative culture and high-performance standards across the organization.

Launched and scaled a consumer retail brand focused on lifestyle, home, and fashion categories. As co-founder, I led the brand strategy, product development, supplier management, and digital marketing initiatives that positioned Butter as a recognized local brand. Key Responsibilities: • Defined and executed the brand identity, value proposition, and category growth strategy. • Managed supplier relationships and purchasing across home improvement and consumer goods lines. • Oversaw inventory management, quality control, and fulfillment processes. • Designed and led social media campaigns and influencer collaborations to build brand awareness. • Conducted market analysis and trend tracking to guide product launches and seasonal adjustments. • Ensured profitability and alignment with business objectives through effective cost and pricing strategies. Key Achievements: • Achieved a 21% increase in digital reach through targeted influencer and content marketing strategies. • Built a loyal customer base and a sustainable product ecosystem with high-margin SKUs. • Developed operational processes that supported scale without compromising brand quality or delivery timelines.

Leading all operational and brand development efforts for Royale Suits, a premium made-to-measure menswear brand serving clients across the U.S. and Latin America. • Oversaw the acquisition and integration of a Bolivian tailoring manufacturer, scaling from local production to international sales. • Built and implemented the full operational infrastructure (ERP, logistics, fulfillment, production tracking). • Led U.S. market entry strategy, including influencer campaigns, pricing models, and lead acquisition. • Recruited and managed a multidisciplinary team across production, marketing, sales, and web development. • Drove the development of customer acquisition channels, resulting in a 6x ROAS on digital campaigns. • Coordinated shipping, logistics, and customer service processes for cross-border fulfillment.

Oversee the operational and commercial strategy across Bolivia and Mexico, driving regional expansion, leading multicultural teams, and optimizing core processes to achieve business growth and service excellence. Key Responsibilities: • Manage day-to-day operations across two countries, covering sales, marketing, finance, and customer service. • Lead a team of 30+ people and 4 departments per country with a results-driven approach. • Coordinate the regional expansion plan, including location scouting, logistics, and launch operations. • Define and implement KPIs to drive operational efficiency, scalability, and performance. Key Achievements: • Designed and rolled out new operational workflows, reducing response times by 25% across key service areas. • Built a unified support team structure to sustain projected 60% growth by 2025. • Strengthened regional operations through strategic alignment and team integration across markets.

Lead the global operations of Ecomquire, a company that develops and manages high-performance Amazon stores for international investors. Oversee logistics, supply chain, marketing strategy, and product research across digital marketplaces, ensuring operational excellence and profitability. Key Responsibilities: • Manage end-to-end operations for over 50 Amazon businesses in the U.S. market. • Coordinate international supply chains, including procurement from Asia and shipping to Amazon FBA warehouses. • Negotiate with global suppliers to ensure product quality, competitive pricing, and timely delivery. • Supervise a cross-functional team of 12 professionals in logistics, marketing, finances and product development. • Define and track KPIs to improve performance, cost efficiency, and inventory turnover. • Design and execute PPC strategies and digital campaigns for Amazon platforms. Key Achievements: • Improved overall operational performance by 22% through strategic KPI implementation and workflow improvements. • Established streamlined procurement and logistics models from China to the U.S., reducing shipping times and costs. • Increased product portfolio profitability by optimizing pricing strategies and supplier terms.

As an accomplished electoral observer for the Organization of American States, I have a deep understanding of socio-political and institutional behavior in Latin American elections. I have served as an international observer for Presidential elections in Haiti (2016) and Honduras (2022), and as a Regional Coordinator for the OAS during Presidential elections in Colombia (2022), Ecuador (2023), and Mexico (2024). My commitment to high standards and international observation indicators is evident throughout my career. I excel in training personnel, managing conflicts, and fostering teamwork. Additionally, I have successfully built and maintained strong relationships with a diverse range of economic and political actors in the region through effective public relations and alliance-building.

As the former Director of the Institute of Parliamentary and Constitutional Studies at the Legislative Assembly of El Salvador, I led academic training and research initiatives aligned with the Assembly's objectives. I oversaw collaborations with national and international academic institutions, ensuring seamless knowledge exchange. I focused on professional development for Assembly staff and other entities, fostering a culture of continuous learning. My coordination of teaching, research, and outreach activities enhanced the Institute's national and international reputation. My efforts established robust academic, social, and cultural connections, benefiting both the Institute and the Legislative Assembly.

I was a highly motivated and results-oriented project manager who made significant contributions to economic development initiatives in San Salvador. I excelled at evaluating, planning, and executing projects, ensuring they achieved optimal results in terms of quality, timelines, costs, and stakeholder satisfaction. Key Skills & Achievements: Project & Program Management: Demonstrated proficiency in managing and overseeing projects from inception to successful completion. Utilized Agile methodologies like Scrum and Kanban to enhance project efficiency and delivery. Financial Management: Successfully managed budgets and resources to ensure project success and cost-effectiveness. Team Leadership: Led and managed high-performing teams, providing guidance and fostering a collaborative work environment. Strategic Partnership Building: Strengthened alliances with the private sector, government institutions, international cooperation, civil associations, and community networks. Economic Development & Investment Promotion: Implemented and managed various local and community development projects. Successfully promoted national and foreign investments in San Salvador. Notable Project Achievements: - Led the successful remodeling and construction of Cuscatlán Park in collaboration with Glasswing, USAID, Howard Buffett Foundation, and government agencies. - City brand positioning and marketing strategies, driving innovation and sustainable development for the city. - Designed and executed communication and marketing strategies for multiple municipal projects in tourism, employability, and investments. - Strengthened the network of entrepreneurs and tourism development in San Salvador through comprehensive tourism inventory and development ordinances. - Developed inclusive strategies to enhance the labor participation rate of young people, women, returnees, and individuals with disabilities.

As a former Congressman, I played a pivotal role in shaping public policies and legislation while actively participating in various legislative committees, with a particular focus on labor and social welfare, youth and sports development, as well as economy and foreign relations. I effectively generated, reformed, and drafted legislation to address critical issues and promote the well-being of citizens. Key Contributions: Legislative Expertise: Provided valuable technical advice and direction on diverse projects involving key stakeholders in the country, including churches, international cooperation organizations, business associations, academia, and productive sectors. I leveraged my expertise to drive impactful changes and address the needs of the nation effectively. Community Development: Actively cultivated and promoted relationships within different communities of San Salvador. My efforts were aimed at fostering positive changes and enhancing the well-being of local residents. Civic Engagement and Entrepreneurship: Pioneered civic participation programs, entrepreneurship networks, and community resilience strategies to create enhanced opportunities for citizens, empowering them to thrive in diverse areas. International Collaboration: As a member of the Union of Latin American Parties (UPLA), an international network of young congressmen, I actively engaged in various programs to encourage youth civic and political participation. Additionally, I spearheaded projects aimed at promoting minorities' human rights and fostering electoral participation.

As a legislative advisor, I provided invaluable technical support and guidance across diverse legislative committees. I possessed a keen ability to comprehend and analyze national, international, and local socio-political contexts, enabling me to design highly effective public policies. Key Areas of Expertise: Public Policy Design: Demonstrated proficiency in crafting well-tailored public policies, spanning various domains such as youth and sports development, community development, international relations, workforce development, employability, and electoral reforms. Public Relations & Media Management: As a skilled public relations specialist, I adeptly managed media engagements and fostered positive relationships with key stakeholders. My strategic approach to public relations played a pivotal role in promoting effective communication and garnering support for legislative initiatives. Event Design & Execution: My strong event management skills ensured the seamless organization and execution of impactful events, enhancing the engagement and visibility of legislative initiatives. Communication & Image Consulting: I served as a trusted communication and image consultant to various public officials, offering valuable insights and expertise to bolster their public presence and credibility. Digital Marketing Strategies: Successfully designed and implemented diverse digital marketing strategies to strengthen personal brand image. Leveraging ad management techniques, I effectively expanded audiences on social networks and digital platforms, enhancing visibility and influence.

I provided exemplary leadership and direction for the political coverage of the newspaper. With a strong focus on developing and executing editorial lines, I demonstrated exceptional abilities in writing and editing opinion articles and political analyses. Throughout my tenure, I successfully mentored and trained personnel, fostering a skilled and cohesive team. Key Achievements: Editorial Leadership: Led the newspaper's political coverage, strategizing and implementing impactful editorial lines that resonated with the readership and influenced public discourse. Political Analysis & Journalism: My expertise in political analysis and journalism allowed me to craft insightful and engaging content, contributing to the public's understanding of complex political issues. Effective Communication: As a strategic thinker and effective communicator, I excelled at presenting intricate ideas and information in a clear and compelling manner, enhancing the newspaper's credibility and reach. Team Management: Demonstrated strong leadership skills in leading teams and managing large-scale projects, ensuring seamless collaboration and successful outcomes. High-Quality Content: Committed to producing high-quality and informative content, I played a vital role in keeping the public informed and educated on critical political matters.