Bruno Oliveira

Head of Commercial Excellence - Animal Health @ Boehringer Ingelheim

About

Como profissional, acumulo mais de 15 anos de experiência em empresas líderes do setor de bens de consumo, como Ambev, Sanofi, Kimberly-Clark e Suzano. Contribuí para estratégias comerciais e de marketing de marcas reconhecidas como Skol, Brahma, Antarctica, Dorflex e Neve. Minha atuação concentra-se em vendas, trade marketing e revenue management, com expertise em liderança de equipes, análise e execução em cenários complexos, como reestruturações, turnarounds e fusões. Ao longo da carreira, transitei por uma combinação de segmentos, canais e mercados, abrangendo desde a indústria de cervejas e refrigerantes, o mercado farmacêutico e de saúde e o segmento de papel tissue. Essa diversidade proporcionou-me a oportunidade de trabalhar com variadas culturas organizacionais, de multinacionais em ambientes de língua inglesa e espanhola a startups nacionais, enriquecendo minha perspectiva sobre bens de consumo nos modelos B2B e B2C. Tenho experiência em programas de excelência comercial, liderança de equipes de vendas, merchandising e alocação estratégica de investimentos em trade marketing, tanto no ambiente digital quanto no físico. Com fluência em inglês e espanhol, me adapto com facilidade a contextos internacionais, valorizando a colaboração e o aprendizado contínuo com colegas e equipes. Fora do contexto profissional, minha curiosidade por tecnologia e diferentes culturas me motiva a buscar soluções inovadoras e a promover conexões significativas. Tenho como objetivo entregar resultados consistentes através da combinação entre dados e estratégia, equipes motivadas e relações de confiança.

Country

Brazil

City

São Paulo

Industry

Cosmetics

Skill

Habilidades analíticas, Liderança, Colaboração em várias funções, Trade marketing, Gestão de stakeholders, Gestão de orçamentos, Avaliação de desempenho, Visão global, Gestão operacional, Experiência do cliente, Liderança estratégica, Geração de novos negócios, Prospecção de clientes, B2B, Churn, Revenue, Pré-vendas, Pós-venda, Planejamento integrado de negócio (IBP), Brand performance

Experience

Head of Commercial Excellence - Animal Health

Boehringer Ingelheim

2025-11 - Present · 11 mos

Sao Paulo, Brasil

Commercial Operations

Suzano

2023-6 - 2025-6 · 2 yrs 1 mo

Sao Paulo, Brazil

Consumer goods commercial operations leader, reporting directly to the Commercial VP. Management of a team consisting of 4 managers, 8 coordinators, 16 merchandising supervisors, 30 consultants/analysts, and approximately 1,000 promoters, overseeing a portfolio of brands including Neve, Mimmo, Max, Scott Duramax, and Kleenex. Definition and delivery of the commercial activation strategy, annual sales planning, and efficient allocation of investments in trade marketing, merchandising, and e-commerce. Oversight of commercial KPIs, implementation of performance routines and governance, as well as team development and full management of the commercial budget.

Senior Executive Sales Manager

Kimberly-Clark Professional

2019-11 - 2023-6 · 3 yrs 8 mos

Sao Paulo, Brazil

Responsible for managing Kimberly-Clark Professional’s largest B2B direct sales operation in Latin America, with annual net revenue of R$ 300 million, serving a portfolio of 7,000 clients. Leadership of a team consisting of 3 direct managers and 55 salesreps and analysts, reporting directly to the General Manager. Strategic oversight of a brand portfolio including WypAll, Kleenex, Scott, and Neve.

Senior Marketing Manager – Consumer

Sanofi

2018-9 - 2019-11 · 1 yr 3 mos

Sao Paulo, Brazil

Responsible for managing the iconic analgesic brand in the Brazilian consumer healthcare market, Dorflex, with R$ 350 million in annual net revenue and an A&P budget of R$ 80 million per year. Leadership of online and off-line marketing campaigns with Publicis agency, precision marketing activations, and launching innovations such as Dorflex Uno. Managed a team of 4 analysts, reporting to the Category Director.

Senior Commercial Manager – Consumer

Sanofi

2017-6 - 2018-8 · 1 yr 3 mos

Sao Paulo, Brazil

Responsible for commercial management of the South and Southeast regions, with annual net revenue of R$ 350 million, reporting to the Commercial Director and leading a team of 6 district managers, 1 account manager, and 50 sales representatives, overseeing the Consumer Healthcare portfolio with brands such as Dorflex, Novalgina, Allegra, Pharmaton, Enterogermina, and Dermacyd.

Commercial Manager – Prescription/ Consumer

Sanofi

2015-2 - 2017-6 · 2 yrs 5 mos

North, Northeast and Mid-West region

Commercial management of the North, Northeast, and Central-West regions, reporting to the National Sales Manager and leading a team of 6 district managers, 1 account manager, and 55 sales representatives. Managed a diverse portfolio of consumer and prescription products, including brands such as Dorflex, Novalgina, Allegra, Clexane, and Puran, achieving annual net revenue of R$ 300 million.

On Trade Sales Manager

Ambev

2013-12 - 2015-2 · 1 yr 3 mos

Espirito Santo,Brazil

Responsible for the largest of 3 sales operations in the state of Espírito Santo, with annual revenue of R$ 250 million, reporting to the Operation Manager and leading a team of over 30 people. Managed commercial execution in bars and restaurants, small-format off-trade and non-exclusive distributors.

Revenue Management and Pricing Specialist (MG/ES),

Ambev

2013-1 - 2013-11 · 11 mos

Minas Gerais, Brazil

Managed pricing to consumer and retailer strategy in the Minas Gerais and Espírito Santo regions, contributing to R$ 2 billion in annual EBITDA for the company’s beer portfolio.