Bruno Oliveira

Bruno Oliveira

Partner CO CEO @ Domino's Pizza Brasil

About

CEO / General Manager with a strong track record in business transformation, turnaround, growth acceleration, and digital transformation in highly competitive Consumer, QSR and Retail environments. Proven P&L leader with deep experience in scaling operations, market expansion, strategic partnerships, and performance management. Currently Partner and CEO of Domino’s Pizza Brasil, where I led the full transformation from a corporate-store model into a Master Franchise, delivering a complete financial turnaround and restoring sustainable profitability. Key areas of impact: • Business Turnaround & Transformation • P&L Management & Value Creation • Scaling Operations & Network Expansion • Digital Transformation & Omnichannel • Strategic Partnerships & Negotiation • High-Performance Team Building Selected achievements: • Domino’s Pizza Brasil: Converted the business to a Master Franchise model, accelerated profitability and expanded distributor-supplied store coverage from 54% to 93%, securing strategic contracts with Coca-Cola, Heineken and Red Bull. Led digital initiatives (app, website, WhatsApp sales, payments) reducing online order time by 25% and ERP costs by 68%. • Cinemark Brasil: Built new premium F&B platforms across 86 theaters, creating new revenue streams and expanding EBITDA margin by 12 percentage points. • Ambev: Led high-impact commercial and operational initiatives, negotiated strategic agreements and consistently delivered market share growth. I am open to conversations about CEO, General Manager or Operating Partner roles where business transformation, scale and value creation are the core challenge.

Country

Brazil

City

São Paulo

Industry

Restaurants

Skill

Process Improvement, Management Reporting, Operations Support, Sales Forecasting & KPI Tracking, Market Intelligence, Data-Driven Decision Making, Regional Sales Management, Team Leadership & Development, Sales Forecastig & KPI Tracking, Sales Operations Management, Multi-Unit Management, Field Force Management, Customer Coverage Strategy, Investment Planning, Promotional Effectiveness, Retail Execution Excellence, Performance Management, Field Execution, Budget Management, KPI Management

Experience

Domino's Pizza Brasil

Partner CO CEO

Domino's Pizza Brasil

LinkedIn
2020-12 - Present · 5 yrs 10 mos

São Paulo, Brasil

Chief Executive Officer (CEO) & Operating Partner leading the full turnaround and transformation of Domino’s Pizza Brasil into a Master Franchise model. Full P&L responsibility and leadership of Operations, Supply Chain, IT and Network Expansion across 220+ stores. Key responsibilities and scope: • Full P&L ownership and corporate governance with private equity partners and Domino’s Pizza International • Leadership of Operations, Supply Chain and IT • Network restructuring, capital allocation and growth strategy • Stakeholder management (franchisees, licensors, investors and leadership team) Selected results: • Executed full business turnaround and converted the company from corporate-store model to Master Franchise • Restructured debt (~2x EBITDA), generated positive operational cash flow and reduced CAPEX by 75% with new compact formats • Increased ingredient supply coverage from 54% to 93% while maintaining EBITDA with a 45% smaller store base • Secured strategic contracts adding ~2% incremental revenue • Led full digital transformation (app, website, WhatsApp, POS, call center, loyalty and ERP), reducing ERP costs by 68% and online order processing time by 25%

Cinemark

Executive Director – Food & Beverage | P&L & Business Unit Leader

Cinemark

LinkedIn
2014-11 - 2020-12 · 6 yrs 2 mos

Brasil

Executive Director, Food & Beverage with full P&L responsibility for Cinemark Brasil’s second-largest business unit. Led the division as an independent business, managing strategy, growth, operations, innovation, supply chain and commercial execution across 86 theaters and 3,000+ indirect reports. Scope and responsibilities: • Full P&L ownership and business unit management • Leadership of Trade Marketing, Innovation, Supply & Process, Planning & Pricing and New Business • Product strategy, supplier negotiation, promotions, pricing, CAPEX and premium formats • Development of new business lines and revenue streams Selected achievements: • Expanded F&B business across 86 cinemas and increased EBITDA margin by 12 percentage points • Built new revenue streams through retail popcorn and premium initiatives • Scaled promotional operations from 10,000 to 50,000 combos per campaign, reaching a record 150,000 combos in the largest promotion in company history • Launched innovative products, including chocolate-flavored popcorn, which reached 3x the sales volume of caramel popcorn with higher unit margins • Created a new business unit selling popcorn outside theaters (retail and events), driving incremental top-line growth • Improved operational efficiency through new packaging, logistics and partner optimization models

Ambev

Regional Business Director – Commercial & Marketing

Ambev

LinkedIn
2011-1 - 2014-10 · 3 yrs 10 mos

Rio de Janeiro e Região, Brasil

Regional Business Director responsible for the commercial performance of one of Ambev’s largest regional distribution operations in Brazil. Led a 150+ people organization across seven functions, with ownership of regional commercial strategy, execution and customer relationships. Scope and responsibilities: • Leadership of a 150+ team across sales, marketing, trade marketing and commercial operations • Strategic planning and execution for the regional business unit • Negotiation and relationship management with key draft beer chains and government agencies • Ownership of regional brand activation calendar and major commercial events Selected achievements: • Delivered high-impact brand and commercial campaigns tied to major national events, including Rio Carnival, Brahma Camarote at Sapucaí and the FIFA World Cup • Strengthened brand presence and customer relationships across the region • Drove volume, visibility and commercial performance in a highly competitive market

Ambev

Business Unit Manager / General Manager – Natal Distribution Center

Ambev

LinkedIn
2009-7 - 2010-12 · 1 yr 6 mos

Natal e Região, Brasil

General Manager of the Natal Direct Distribution Center with full responsibility for the business unit’s operations, including Sales, Trade Marketing, Logistics and Finance. Led a 200+ people organization serving 5,000+ clients across on-trade and off-trade channels. Scope and responsibilities: • Full ownership of day-to-day operations and business performance • Leadership of Sales, Trade Marketing, Logistics and Finance • Management of a 200+ team and multi-channel customer base • Responsibility for operational efficiency, growth and market share Selected achievements: • Delivered consistent revenue growth and operational improvements • Increased market share by +2 percentage points in 18 months in a highly competitive market • Strengthened route-to-market execution and customer coverage

Ambev

Trade Marketing Specialist – Commercial Execution (On-Trade)

Ambev

LinkedIn
2008-6 - 2009-6 · 1 yr 1 mo

São Paulo e Região, Brasil

Trade Marketing Specialist responsible for the execution of on-trade commercial and brand activation programs, including budget management, training, cooler operations and performance tracking. Scope and responsibilities: • Execution of trade marketing programs in the on-trade channel • Budget control, training programs and field execution standards • Management of cooler operations and point-of-sale assets • Performance tracking and commercial KPIs • Support to 1-year and 3-year strategic planning cycles Key contributions: • Built strong exposure to different regional markets and competitive environments • Supported commercial execution that drove volume growth and brand visibility • Developed a strong foundation in route-to-market, execution excellence and commercial discipline

Ambev

Sales & Trade Operations Manager (Multi-Unit)

Ambev

LinkedIn
2007-5 - 2008-5 · 1 yr 1 mo

Rio de Janeiro e Região, Brasil

Sales & Trade Operations Manager responsible for commercial performance across direct and third-party distribution centers. Led teams of up to 160 sales representatives serving more than 8,000 clients across multiple channels. Scope and responsibilities: • Leadership of multi-unit sales and trade operations • Management of pricing strategy, distribution, productivity and commercial targets • Ownership of operational performance, compliance and management tools implementation • Coordination of high-impact commercial campaigns and field execution Selected achievements: • Led major commercial activations, including the 2006 Pan-American Games • Improved operational discipline, execution standards and performance management • Delivered a +2 percentage point market share increase in the Nielsen Baixada region • Strengthened route-to-market execution across direct and third-party distribution models

Ambev

Trade Marketing & Commercial Operations Manager – São Cristóvão Distribution Center

Ambev

LinkedIn
2006-3 - 2007-4 · 1 yr 2 mos

Rio de Janeiro e Região, Brasil

Regional Trade Marketing & Commercial Operations Manager responsible for Trade Marketing across São Cristóvão Distribution Center, overseeing four sales offices, 160 sales reps, and 8,000 clients. Scope & responsibilities: • Lead trade initiatives, cooler operations, loyalty programs, and investment planning • Execute high-impact campaigns and brand activations • Manage multi-office teams and client coverage across the region Selected achievements: • Successfully executed campaigns for major events, including the 2006 Pan-American Games, enhancing brand visibility and market impact • Streamlined trade operations and improved field execution standards

Ambev

Regional Commercial Manager – Angra dos Reis & Nova Iguaçu Distribution

Ambev

LinkedIn
2004-9 - 2006-2 · 1 yr 6 mos

Rio de Janeiro e Região, Brasil

Regional Commercial Manager responsible for third-party distributors in Angra dos Reis and Nova Iguaçu, overseeing 100 sales reps and 6,000+ clients. Scope & responsibilities: • Ensure operational compliance and execution of sales and trade marketing initiatives • Implement management tools and optimize field operations • Monitor financial and operational KPIs Selected achievements: • Delivered consistent revenue growth and operational efficiency • Achieved a +2 percentage point market share gain in the Nielsen Baixada region • Strengthened distributor performance and client coverage

SC Johnson

Trade Marketing & Commercial Analyst

SC Johnson

LinkedIn
2001-1 - 2003-12 · 3 yrs

Rio de Janeiro e Região, Brasil

Trade Marketing & Commercial Analyst responsible for SKU sales forecasting, promotional analysis, new product launches, and market share tracking. Developed strategic reports and presentations to support decision-making and trained sales teams to strengthen execution and commercial performance. Key contributions: • Provided actionable insights to improve sales execution and campaign effectiveness • Supported cross-functional teams with data-driven decision-making tools • Built foundation in trade marketing, forecasting, and promotional strategy

White Martins

Industrial Trainee – Business Analysis & Operations

White Martins

LinkedIn
2000-1 - 2000-12 · 1 yr

Rio de Janeiro e Região, Brasil

Industrial Trainee supporting the executive team at White Martins through analytical reporting, dashboards, and strategic presentations. Monitored KPIs to track operational efficiency, identify improvement opportunities, and provide data-driven insights for executive decision-making. Key contributions: • Developed reports and dashboards to support leadership in strategy execution • Built strong foundation in operational analysis and business insight • Gained early exposure to corporate governance and cross-functional leadership

Education

Insper Instituto de Ensino e Pesquisa

Insper Instituto de Ensino e Pesquisa

LinkedIn

Finanças

2023-4 - 2025-4 · 2 yrs 1 mo
Ibmec

Ibmec

LinkedIn

Marketing

2005 - 2006 · 1 yr
Pontifícia Universidade Católica do Rio de Janeiro

Pontifícia Universidade Católica do Rio de Janeiro

LinkedIn

Engenharia de Produção

1997-3 - 2003-12 · 6 yrs 10 mos

Bruno Oliveira's Contact Information

Email

******@***.com

Phone

(**) *** ****

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