Bruno Grandi

• Management of the strategic and innovation project portfolio for a network of 1,600+ stores across 7 states, ensuring alignment with corporate priorities and the company’s long-term growth strategy. • Leadership through cross-functional squads, integrating multiple business areas with direct reporting to the Board and Executive Leadership, enabling agility, strong governance, and executive-level decision-making. • Design and governance of a Data-Driven PMO, defining performance KPIs, OKRs, and business cases to support effective prioritization and efficient resource allocation. Key Projects & Results: +Project Otimiza: R$20M sales uplift and 25% reduction in in-store process lead time; +Store Inventory Accuracy Project: 6% improvement in inventory accuracy across stores; +Dynamic Pricing Project: 0.2% uplift in results across key categories; +In-store locker implementation, enhancing the online customer experience and increasing NPS.

• Leadership of strategic innovation projects and the structuring of new businesses and products, coordinating teams and cross-functional squads to deliver critical initiatives for large enterprises; • Business case development, strategic planning, and goal cascading through OKRs, with executive-level reporting to senior leadership, steering short-, mid-, and long-term projects with a strong focus on value creation and business impact. Key Projects & Results: +Marketplace: 20% increase in digital sales through the design and implementation of a marketplace and omnichannel strategies; +Ship from Store: Implementation of a ship-from-store model using hub stores to expand omnichannel capabilities and reduce delivery times; +Pricing and discount strategy to improve commercial performance; +App Customer Journey Redesign: Initiative aimed at accelerating the company’s digital transformation and reducing friction points across the customer journey.

• Development and execution of mid- and long-term strategic planning initiatives, supporting executive decision-making for large, high-complexity clients such as VALE, Bradesco, 3 Corações, Braskem, and Itamarati, with a focus on growth, efficiency, and value creation; • Management and structuring of strategic PMOs for critical projects, defining OKRs and success metrics to ensure governance, initiative prioritization, and delivery of results aligned with business objectives. Key Projects & Results: +Implementation of new Pricing methodologies at Grupo 3 Corações, optimizing market segmentation and pricing policies; +Braskem Strategic Sustainability Project: Review of the strategic initiative and structuring of action plans; +Grupo Itamarati – Strategic Diagnosis and Sourcing: AS-IS assessment and TO-BE design of key growth opportunities.

• Responsible for offline channel pricing at Fast Shop; • Active role in Pricing, Analytics, feasibility studies, strategic planning, and operational performance improvement initiatives. Key Projects & Results: +Consistent improvement in revenue, margin, and market share indicators through data-driven pricing strategies; +Market intelligence studies to identify opportunities for sales uplift and commercial optimization.

• Project and process management, focused on optimizing integrated planning across departments to ensure operational efficiency, standardization, and scalable operations. • Process mapping, redesign, and continuous improvement, supported by data analysis and feasibility studies, aimed at increasing productivity, reducing costs, and improving business results. + Leadership of continuous improvement and operational efficiency projects, applying methodologies such as Lean Six Sigma, PDCA, and PMBOK to optimize processes and reduce costs. + Mapping and redesign of operational processes, with a focus on productivity, governance, and risk mitigation. + Definition and implementation of KPIs, enhancing operational control and improving the accuracy of strategic decision-making.

Expertise in strategic planning, S&OP, pricing strategies, marketing, and the development of performance improvement plans, with a focus on revenue, margin, and market share.

Management and strategy projects, with vision in marketing, sales plan, purchasing planning, inventory optimization, revenue increase studies, margin optimization, cost and expense reduction, financial analysis and projections, etc.

Expertise in BPM (mapping and process improvement), implementation of SSC (Shared Services Center), Business Case (financial feasibility analysis), support in ERP implementation and support in PMO projects.

Realização de boletins, relatórios, análises previsões de vendas e distribuição, análise de empresas concorrentes, planilhas estáticas, gráficos de rendimento, entre outros.