
Bruno S.
Gerente Executivo Nacional Canal Cash e Inteligência Comercial @ Bauducco
About
Professional with 18 years of experience in management and formation of sales teams, responsible for large retail and wholesale accounts / distributors of Farma and Alimentary channels. Specializations: Review and approval of negotiations, implementation of trade policies, trade actions, study and team building, creation and management of sales reports, budgets, demand, ROI analysis. Development of sales campaigns / Trade MKT, constant market research for new strategic partnerships for dealers, allowing alternative distribution / sales channels (knowledge of IMS (MDTR) and Nielsen tools). Experience in training and qualification of direct and indirect sales teams, creation and implementation of excellence programs in sales / distribution.
Brazil
São Paulo
Food & Beverages
Treinamento, Orçamento, Coaching, Carteira, Ensino superior, EM, Trade Marketing, Market Planning, Marketing Management, FMCG, Sales Management, Merchandising, Key Account Development, Business Planning, Marketing Strategy, Product Development, Sales Operations, Gestão de vendas, Planejamento de mercado, Gestão de marketing
Experience

National Sales Manager
São Paulo e Região, Brasil
• Reporting to the Commercial and Operations Director, and responsible for a team of 45 professionals • Management of the Brazil team that works in the food, pharmaceutical, and natural products channels Relevant Projects • Leadership and implementation of a new business and trade plan • Strategy for distribution expansion and opportunities consolidation for Regional KA’s • New retail introductions, increased brand participation in regions with expansion opportunities • Leadership in national internal meetings and a business review in key players in the regional market Results • Double-digit growth in 2019 vs 2018

National Manager Regional Networks
São Paulo e Região, Brasil
• Reporting to the National Sales Manager, and responsible for a team of 8 professionals • Management of sales and service team of all regional Farma Brasil networks Relevant Projects • Team hiring and restructuring of all service format and processes for the channel • Implementation of new Trade and Sales KPI’s, aiming mix gain, increase coverage and efficiency gain in the execution of the POS Results • Highest growth channel: more than 13% in 2017 vs. 2016 and more than 9% in 2018 vs. 2017

National Sales Coordinator
São Paulo e Região, Brasil
• Reporting to the KA National Manager, and responsible for a team of 17 professionals • Food Service channel management – Institutional Brazil: 4 direct vendors, 13 autonomous sales representatives, 13 distributors Relevant Projects • Implementation of the new “Go to Market” of the channel • Introduction of new Autonomous Sales Representatives, distributors and direct sellers segmented by area of expertise • Process review and performance KPIs • Implementation of distribution excellence program, focusing on increasing mix and new business Results • The high-growth institutional channel, doubling invoicing in 2 years • Implementation of 100% of onboard service for Gol and Latam • Breakfast implementation at DA Club and hospital such as Sírio Libanês and Albert Einstein • Leadership in basic food baskets and vending machine channel

Account Executive
São Paulo e Região, Brasil
• Reporting to the KA National Manager, and responsible for a team of 21 professionals • Client Management: GPA, Walmart, C&C, Telha Norte Relevant Projects • Introduction of new Super Bonder and Pritt adhesive lines in all accounts under my responsibility • Implementation of an adhesive center at Walmart Group • Implementation off check stand in all accounts under my management Results • Increased relevance of adhesives category in client accounts • Increased market share and sales growth, ending 2004 as a highlight of the company

Account Executive
São Paulo e Região, Brasil
• Reporting to the KA National Manager • Management of the client Carrefour Nacional • Supervision of the flagship stores: Carrefour, Multi Varejo, GPA and Walmart, C&C and Saint Gobain – Telha Norte Relevant Projects • Implementation of centralized purchasing via Distribution Center in Carrefour account • Launch of cleaner the brands Poett and X-11 Multiuso • Implementation of Summer Plan for Insecticide category in Carrefour Group Results • Market Share reached 15% in the all-purpose cleaner category, taking a 2nd position in the Market • Leadership in the Cleaner with Fragrances and Insecticide categories • Increase of the market share of Carrefour account, making it the largest account of the company
Bruno S.'s Contact Information
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