Bruno Andrade

I lead strategic planning for the GE unit (B2B), managing a direct team and high-impact cross-functional projects with strong organizational visibility. I work at the intersection of analysis, strategy, and decision-making, connecting C-suite leadership and regional sales teams around a common direction. • Strategic Planning Hub: Conceived and led an integrated solution connecting the entire organizational structure — from C-suite to regional sales — reaching approximately 700 employees. We established a common management language, a single source of truth, aligned vision and faster decisions across the organization. • C-Suite Strategic Support: Responsible for the key materials supporting the CEO, Executive Directors, and Sales Directors — building integrated business views that combine revenue, customer base, profitability and performance. I translate complex analyses into key indicators and strategic recommendations through executive storytelling oriented toward decision-making. • Revenue Plan: I lead the Revenue Plan sizing models, combining macroeconomic analysis, sector correlations, growth drivers, and strategic guidelines — ensuring clarity and alignment across all responsible stakeholders: C-suite, regional teams, products and finance. • Pricing & Discount Authority Governance: I oversee pricing reviews and discount authority tiers through close collaboration with product teams and continuous mix monitoring — strengthening commercial competitiveness, negotiation team autonomy and speed-to-market responsiveness. • Churn Risk Predictive Model: Led a team of 25 professionals — direct and indirect, including the relationship team (BPO Hitss) — in the design and execution of a revenue risk predictive model. The initiative integrated hypothesis testing, high-propensity case prioritization, and proactive retention journey design, delivering the best result in 2024 across all directorates (Digital Channels).

• Enhanced decision-making processes through the development of management dashboards and KPIs. • Optimized data collection workflows and executive presentation processes. • Developed pricing and offer scenario simulators using qualitative and quantitative indicators.

• Lead generation for Winback, Cross-Selling, and Up-Selling initiatives. • Forecast tracking and revenue monetization projects. • Portfolio segmentation and target deployment in collaboration with internal teams. • Ad-hoc analysis support to the marketing director.

• Customer segmentation and monthly commercial results reporting — covering sales qualification, pipeline, forecast, sales coverage, and sales cycle. • Performance analysis support to the Marketing Directorate (variable compensation). • Business platform studies and internal process improvements.

• Sales projections across the full product portfolio, including factory negotiations to ensure optimal product availability for the commercial area (demand forecasting). • Market research on pricing, market potential, and trends. • Commercial strategy deployment and sales plan execution.

Program focused on developing management capabilities for digital transformation, with an emphasis on the application of artificial intelligence in business. Prepares professionals to lead change, make data-driven decisions, and drive innovation, efficiency, and competitiveness.