bruna giberti

* Conducted archival document source tracking for a research program examining organizational persuasion and argumentation * Prepared citation and background reports for the principal investigator

* Planned, executed and supervised 10 events year-round for 15,000+ students, faculty and area residents * Secured sponsorship agreements with Chicago-area businesses and university departments * Negotiated $8,500 in food and entertainment vendor contracts for annual 10,000-person outdoor concert festival

* Directed a 5-person cross-functional team to develop a strategic expansion plan for a national Hispanic nonprofit organization * Recommended alternative business development and revenue stream models based on market, field and consumer research to implement university chapter program in test market, followed by nationwide expansion * Created a comprehensive branding strategy for the nonprofit client’s prospective sponsorship opportunities

* Oversaw chapter website redesign and development * Chaired weekly meetings with executive, philanthropy and recruitment committees to review all chapter programming * Led quarterly communications workshops for chapter’s 120+ members

* Produced on-camera corporate advertising promotions for the 2011 Elite Club National League Championships * Coordinated with industry experts on a broad sports rights management proposal for the 2014 Brazil World Cup * Maintained and updated daily extensive sports broadcasting ratings and market research databases

* Led a strategic social media marketing campaign for the organization’s year-round regional entrepreneurship programs * Collaborated daily with senior event managers to review and revise vendor, venue and sponsorship agreements * Drafted an in-depth report on guest and nominee feedback based on phone interview and survey results

* Administered finance allocation, standards review processes and scholarship opportunities for largest on-campus sorority * Managed event planning for New Member Initiation and the sorority’s annual Delta Week

* Developed an environmental sustainability curriculum for elementary and upper school students in Uganda’s Jinja District * Planned, implemented and supervised two agricultural development projects for Kakira’s 6,200-employee sugar factory

* Raised over $13,000 in corporate and individual donations for chapter’s two major cancer-awareness philanthropy drives * Designed multiple on-campus and community-wide programming in collaboration with St. Jude’s Children’s Hospital

Solicited donations from alumni and parents for Northwestern University and its associated programs

Assisted in the design and development of a major cross-media advertising campaign for Latin America’s largest airline.

* Provide full lifecycle management for a portfolio of over 250 merchant relationships to facilitate growth of revenue through increased merchant features * Engage, consult, and upsell merchants on benefits to achieve optimal operational and financial performance * Execute client communications strategy to ensure service needs are met and to drive continued engagement, encouraging client retention and loyalty * Prepare merchants for their campaign launch through training on merchant-facing tools, including ROI tracking * Collaborate with internal departments to oversee production, execution and follow-through of merchant campaign

Recipient of the American, Brazilian, and International Baccalaureate Diploma Activities and Societies: Student Athlete Leadership Team, Varsity Soccer, Varsity Volleyball, Varsity Cheerleading, Habitat for Humanity, Sister School, Invisible Children

Activities and Societies: Rho Lambda, Delta Delta Delta Fraternity, Mayfest, CampusCatalyst, Dance Marathon