Bruna do Carmo Lima
Junior Digital & Multichannel Analyst @ Daiichi Sankyo Brasil Ltda
Brazil
Santo André
Pharmaceuticals
Apresentações, Briefing, Habilidades analíticas, Treinamento, Análise de dados, Marketing digital, Estratégia digital, Planejamento estratégico, Mídias sociais, Gestão de projetos, Vendas, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, SAP, Resolução de problemas, Capacidade de organização, Comunicação, Inglês, Espanhol
Experience

Junior Digital & Multichannel Analyst
São Paulo, Brasil
- Support and coordination of digital projects and development of digital campaign strategies for Pain Care and CNS products and therapeutic areas; - Multichannel strategy for Medpedia, Daiichi Sankyo Brasil's continuing medical education platform; - Planning and execution of e-mail marketing campaigns using the RD Station platform, e-mail automation, lead generation and segmentation, analysis and reporting of the data generated; - Responsible for coordinating the creation of Medpedia's social media agenda with the contracted agency; - Coordinating contracts and payments to clients via SAP; - Coordinating and organizing hybrid events for doctors; - Responsible for implementing a project to measure the level of satisfaction of doctors after all the events held by the company. Main activities include, but are not limited to: briefing, supplier management, budget management, project management, building a multi-channel campaign strategy, KPIs and monitoring results, analyzing and generating reports for teammates, internal and external stakeholders and company leaders.

Digital & Multichannel Assistant
São Paulo, Brasil
- Support and coordination of digital projects and development of digital campaign strategies for Pain Care and CNS products and therapeutic areas; - Multichannel strategy for Medpedia, Daiichi Sankyo Brasil's continuing medical education platform; - Planning and execution of e-mail marketing campaigns using the RD Station platform, e-mail automation, lead generation and segmentation, analysis and reporting of the data generated; - Responsible for coordinating the creation of Medpedia's social media agenda with the contracted agency; - Coordinating contracts and payments to clients via SAP; - Coordinating and organizing hybrid events for doctors; - Responsible for implementing a project to measure the level of satisfaction of doctors after all the events held by the company. Main activities include, but are not limited to: briefing, supplier management, budget management, project management, building a multi-channel campaign strategy, KPIs and monitoring results, analyzing and generating reports for teammates, internal and external stakeholders and company leaders.

Digital & Multichannel Intern
- Support digital projects and digital campaigns strategies development for therapeutic area of CNS and Cardiology; - Multichannel strategy for Medpedia, Daiichi Sankyo Brazil's continuing medical education platform; - Support the creation of Medpedia's social media agenda with the contracted agency; - Developing internal training on the Medpedia platform; - Coordinating contracts and payments to clients using the SAP; - Responsible for implementing a project to share digital tips with employees.
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