Bruce Wiseman

Bruce Wiseman Publishes the widely heralded financial newsletter, Strategic Financial Intelligence (www.strategicfinancialintelligence.com) a financial newsletter that focuses on precious metals and digital currencies. He is also the President & CEO of On Target Research, a Glendale, California based market research and survey company. Founded in 1987, On Target, now has offices in Toronto, Moscow, Sydney and Dublin, provides research, surveys and positioning and branding strategies to corporate clients, advertising agencies and governments throughout the United States and abroad. Bruce got his start in market research as a Vice President with Security National Bank in the San Francisco Bay Area. He subsequently had the opportunity to conduct consumer research for a major U.S. publishing house and fell in love with the subject. He founded On Target Research after moving to Los Angeles in the mid eighties and hasn’t looked back. Working with industry leading clients such as Saatchi & Saatchi and units of Young and Rubicam, Marriott, Hilton, and Hitachi, using proprietary survey techniques, Bruce developed a specialty in creating unique positions for his clients and their products and services. Bruce speaks on market research and positioning around the world. He has also been an advisor and consultant to countless corporate executives and government leaders in the United States and abroad on the subject of market research, branding and positioning. He writes a market research newsletter, Response, hailed as “brilliant” by Al Ries, the Godfather of positioning, and has written on the subject of market research and positioning for such publications as Government Technology and Hotel and Motel Management. He is also a published author of both fiction and non-fiction under the pen name, John Truman Wolfe (www.johntrumanwolfe.com). Bruce holds a Masters Degree with Honors from the California State University at San Jose and is the former Chairman of the Department of History at John F. Kennedy University.