bruce macdougall

advisor

About

President/CEO of leading CPG branded businesses and/or their divisions - Bertolli Products (food), Coleman Outdoor, Sunbeam, and Elmer's Products Inc. Extensive international experience, in restructuring and rebuilding brands and company infastructure for profitability. Specialties: Acquisitions, divestitures and restructuring. Management of complex company structures. Accurate situational assessment with strong improvement plan implementation. A strong understanding of company cornerstones - sales, marketing, finance and operations. Building and developing cohesive, results driven, senior management teams

Country

canada

City

oakville

Industry

consumer goods

Skill

Experience

director of sales

ashley koffman foods

1982-1 - 1987-1 · 5 yrs 1 mo

president

ek success

2012-4 - 2012-12 · 9 mos

president and chief executive officer

marnlen management

2009-10 - 2012-3 · 2 yrs 6 mos

Responsible for leading the organization through the restructuring and divestiture of one core business under the Marnlen Corporate Group and restabilization of the remaining company. I remained in an advisory role following the divestiture, post July 2010.

advisor

leading consulting firms

2015-1 - Present · 11 yrs 9 mos

president and chief operations officer

wilton brands

2013-1 - 2014-3 · 1 yr 3 mos

Market leader within the Craft Industry - companies within the Wilton Brand portfolio include Wilton Enterprises, EK Success and the Simplicity Product Group.

president and chief executive officer

elmer's products

2006-1 - 2008-12 · 3 yrs

Elmer's is the North American leader in various office, hardware and school supply categories. An iconic American brand. The position was based in Columbus, Ohio and for personal reasons, it was necessary to return to our home in Canada in early 2009. I remained as consultant to Elmer's throughout the following year.

senior vice president

coleman outdoor products

1994-1 - 2005-12 · 12 yrs

* Coleman Outdoor was acquired by Sunbeam Products in 1998. * I held a variety of senior executive positions within the organization prior to SVP Coleman Global * Jan 03/Dec 05 (Wichita, KS and Chicago, IL) * President/CEO Coleman/Sunbeam Europe, Middle-East, Africa * Jan 01/Dec 02 (Lyon, France) * President Coleman/Sunbeam Canada Mar 98/Dec 00 * President Coleman Canada * Jan 94/Feb 98 (Toronto, Ont and Wichita, KS)