Bruce C.

• Developing and executing a comprehensive employer branding strategy across global markets, translating core company virtues into compelling narratives. • Creating and managing dynamic content: including video, social campaigns, and editorial, across social channels and internal career platforms to showcase workplace culture. • Managing employer reputation on LinkedIn, Glassdoor, and review platforms through strategic engagement and community response. • Coordinating recruitment marketing initiatives including career fairs, networking events, and talent pipeline campaigns. • Serving as a strategic bridge between Talent Acquisition, Marketing, and People & Development to ensure cohesive brand messaging.

• Develop and execute our social media marketing strategy. • Manage day-to-day content creation and scheduling for owned social media channels, including Facebook and LinkedIn. • Develop and execute social media strategy and content for promotions, cultural moments, and partnerships. • Collaborate with marketing team on influencer campaigns • Develop social-only promotions and partnerships to engage followers • Monitor and analyze campaign performance; leverage findings to improve social media strategy • Stay up to date on new developments within the social media environment

As the Social Media Manager at Monta, one of the fastest-growing startups in Europe, my responsibilities included but weren't limited to: • Strategic Social Media Leadership: Developed and executed comprehensive social media strategies, increasing brand engagement by 80% across key platforms. • Tactics led to Monta being named a LinkedIn Top Startup for two years running. • Grew our LinkedIn audience using organic methods from 6,387 to 43,150 followers over 30 months; this is a 575.6% increase in followership with an approximate monthly growth rate of 18.57%(an exceptional LinkedIn account grows between 9-11%); this growth surpassed these numbers. • Content Development and Management: Curated and managed a diverse content calendar, leading to a 107% increase in audience interaction. • Influencer Marketing: Spearheaded influencer collaborations, resulting in a 14% increase in campaign reach and a 245% boost in content engagement. • Staying up-to-date with industry trends and social media platform updates, and providing insights and recommendations to improve our social media strategy.

The Hart House Review is an annual Canadian literary magazine published by Hart House, a student life centre at the University of Toronto, and printed at Coach House Press. Established in 1991, the annual, student-produced journal ensures at least 70% of its content comes from University of Toronto contributors. It publishes the winners of the annual Hart House Contests in Poetry and Fiction, as well as the winner of the annual E. J. Pratt Prize in Poetry. The Hart House Review is a member of Magazines Canada and is distributed nationally. My non-exhaustive list of duties at HHR as the Editor for the 2022-2023 academic year are as follows: • Editorial Leadership and Vision: Established and maintained the magazine's editorial direction, resulting in a 20% increase in readership and a 15% rise in submission quality. • Team Management and Development: Managed and mentored a team of writers and editors, improving content quality and team efficiency by 25%. • Publication and Content Oversight: Oversaw the entire publication process from concept to print, ensuring adherence to high standards of literary quality. • Community Engagement and Growth: Expanded the magazine's reach and influence through community engagement initiatives, increasing readership and submission diversity. • Manage writing staff and freelance content production.

As a decorated and award-winning literary fiction writer, my work consistently employs meticulous research and realism in its political and social themes. My expertise in content related to happiness, philosophy, current events, and social inequality has earned me a reputation as a thought leader in the industry. Collaboration with other writers and literary circles in Paris, Copenhagen, Milan, Toronto, New York, and other cities has expanded my worldview and allowed me to curate fresh ideas and insights. I am also dedicated to providing extensive editing and fact-checking services to assist others in perfecting their drafts. In addition to writing, I deliver engaging readings, talks, and presentations at public forums to promote my work and support the drafting of marketing campaigns for other creatives. My duties include but aren't limited to: • Research-Driven Writing: Conduct research to create content that resonates with current social and political themes, leading to critical acclaim and awards in literary circles. • Manuscript Development and Editing: Author and meticulously edit manuscripts, ensuring high-quality literary work that aligns with publication standards and audience expectations. • Public Speaking and Presentations: Deliver readings, talks, and presentations at public forums, effectively promoting works and engaging with diverse audiences. • Marketing and Promotion Strategy: Develop and assist in executing marketing campaigns for book launches, resulting in increased sales and widespread recognition in literary communities. • Editorial Consultation: Provide extensive editing and fact-checking support to fellow authors, enhancing the quality and accuracy of their publications.

As a SoMe Marketing and Strategy Manager at Gamucatex, some of my duties are: • Digital Content Strategy: Developed and executed a comprehensive digital content strategy, leading to a 42% increase in online engagement and a 17% growth in target audience reach. • Campaign Performance Analysis: Utilized analytics for campaign optimization, resulting in a 15% improvement in engagement and a 10% increase in conversion rates. • Innovative Content Creation: New content formats and digital strategies positioned Gamucatex as an industry innovator and increased follower engagement by 25%. • Cross-functional team Collaboration: Worked closely with creative and production teams, enhancing the quality and consistency of digital content across various platforms. • Developed, implemented, and tested effective best practices for the new stream of personalized campaigns, coaching the creative team on new approaches to content creation. This includes defining how we can market our game and whom we can develop our game to fit the market

I work as a branding, communications, and marketing consultant for both personal figures (public and private) and corporations. The goal is to provide my clients with the necessary tools to write strong, SEO-optimized landing pages, shape up their imaging (if crisis management is needed) or sharpen their branding, or simply to create successful Instagram/TikTok accounts which can then be monetized or sponsored. Duties include: • SEO Strategy and Implementation: Developed and executed SEO Comms & Social Media strategies for various corporate and private clients, resulting in an average 36% increase in organic traffic and improved search engine rankings. • Influencer Marketing and Collaboration: Orchestrated influencer collaborations, leading to an average 20% increase in campaign reach and engagement for client brands. • Content Creation and Optimization: Created and optimized content for blogs, technical writing projects, and social media, enhancing client presence and engagement across platforms by 93%. • Client Consultation and Market Analysis: Conducted comprehensive market analyses to identify growth opportunities, assisting clients in achieving an average of 15% growth in their target markets. • Performance Tracking and Analytics: Monitored and analyzed performance metrics, providing clients with actionable insights and strategies for continuous improvement. • Cross-Cultural and Multilingual Content Development: Tailored content strategies to diverse international markets (Spain, Denmark, Italy, Finland, USA, Canada, The Netherlands, Turkey, UAE), ensuring cultural relevance and maximizing market penetration.

About The Creative Café: The Creative Café is one of the most popular digital magazines on Medium, dedicated to nurturing and showcasing the talents of creative writers and poets from all around the world. The platform has an active community of readers and contributors, making it an exciting and vibrant environment for aspiring wordsmiths to hone their craft. Key Responsibilities: • Composed and published thought-provoking poetry writing pieces, touching on a diverse range of topics including self-discovery, relationships, and social issues. • Collaborated with the editorial team to plan, develop, and edit content for the digital magazine, ensuring that it aligned with The Creative Café's vision and editorial guidelines. Key Achievements: • Authored poetry collections that received high readership and engagement on the platform. • Collaborated with fellow writers on various projects, including anthologies and writing challenges, leading to increased visibility and engagement for all contributors involved. • Mentored and provided guidance to emerging writers, offering valuable feedback and advice to help them enhance their writing skills and develop their unique voices.

A haute couture Maison based in Paris, I began in SoMe & Comms with a trajectory towards the Director of Comms. I was responsible for the CEO's private and professional Instagram and Facebook pages and led our digital campaigns. I organized and wrote copy for her social media campaigns in Florence, Milan, Paris, New York, LA, and Cannes. Our social media channels routinely generated approximately 10,000 engagements from 8,000+ followers on all platforms. Our digital awareness increased incoming quality CTB leads by 40% in 6 months by engaging on Instagram and Facebook. Our utilization of the Google Ads system increased click-through and purchases by 7.8% in the first quarter alone. Throughout my tenure, my roles and responsibilities were flexible. As Director of Comms, my responsibilities included: • Global Communications Strategy Development: Crafted and executed a global communications strategy, increasing brand visibility by 40% in key markets (Asia & Europe). • Media Relations and Influencer Engagement: Built and maintained relationships with high-profile media and influencers, enhancing brand awareness and leading to a 78% increase in high-quality media mentions. • Team Leadership and Development: Led a team of communications professionals, fostering innovation and strategic thinking, and achieving a 42% improvement in team productivity and campaign effectiveness. • Analytics-Driven PR Campaigns: Utilized data analytics to inform PR campaigns, resulting in a 45% increase in media engagement and a 35% improvement in campaign ROI. • Social Media Strategy: Developing a visual identity and briefing the creative lead on building on previous style guides to adhere to social media best practices and optimizing our profiles by communicating with internal stakeholders and other departments, leading to 84% increase in unique visitors to our pages and website monthly.