Bruce Gilmore

•Driving the product design and market analysis, distribution strategy and technical requirements for a revolutionary dispensing industry hardware and software product serving the manufacturing, pharmaceutical and traditional vending markets. •Directing technical development of the product through all phases from design to pre-production in preparation for overseas production of the hardware components. •Managing entire engineering and support staff. •Developing and maintaining working relationships with partners to produce key hardware components. •Developing and evolving new pricing strategies for multiple offerings based on a tiered approach to the vending industry. •Driving sales, ongoing product development and managing the bottom line in a privately funded and closely held startup environment. •Interfacing daily with partners, customers and distributors to develop more effective distribution strategies, and customer service offerings to maximize revenue opportunities. •Designing marketing literature for use by our distribution partners and internal sales people. •Interfacing with distribution channels and developing key manufacturing and distribution relationships in preparation for rollout of new product offerings.

•Led the North American Field Systems Engineering organization reporting to the Corporate Vice President of Sales Support Services. •Advised on retention, recruiting and compensation directing all SE Managers in North America. •Involved regularly in strategic market planning, tactical analysis of competition as well as product planning and rollout strategies. •Designed internal technical and soft skill education programs as well as the education rollout plans resulting in highly effective and targeted training directly contributing to sales effectiveness. •Directed development and maintenance of technical sales tools, use methodologies and best practices within the Systems Engineering organization. •Drove the development of innovative disk sales training seminars which resulted in lower education costs and increased sales in the StorageTek SAN Disk offerings.