Bruce(Dingqian) Liao

Lead channel expansion and sales management for personal care categories (high-speed hair dryers, electric toothbrushes) in the North American market Established partnerships with key accounts such as Best Buy, Macy’s, Nordstrom, and QVC; successfully negotiated onboarding and Joint Business Plans (JBP) across multiple platforms Built the B2B distribution network in Latin America from the ground up, achieving full-cycle execution from network setup to partnership implementation Led the in-store display program rollout across 111 Best Buy Canada locations, with execution surpassing expectations Delivered 50% YoY sales growth in North America and exceeded 200% sales targets in Latin America Initiated and developed potential partnerships with key retailers including Costco and Walmart, as well as beauty-focused channels like Sephora and Sally Beauty

Oversaw channel development and sales project management for SOLIX portable and residential energy storage products in the North American market Successfully launched the SOLIX brand on Costco NEXT, achieving multi-million-dollar revenue within one quarter; led the onboarding of 500 Verizon retail stores—marking a first in the segment Developed and implemented an integrated Sell-in + Sell-out strategy, resulting in a 5X sales increase at Costco (Q4 vs. Q3, 2024) Analyzed channel performance and optimized marketing content and materials; collaborated with the PR team on multi-channel campaigns and organized in-store training, driving a 3X sales increase at Verizon and reaching industry-leading sell-out standards Coordinated cross-functional initiatives across marketing, operations, and customer service, including nationwide roadshows and demo display management Built a robust North American sales network: 2 key accounts, 2 distributors, multiple vertical channels, and over 15 independent retail partners