Brooklyn Kiosow

I lead all things storytelling and strategy to help manufacturers understand and embrace automation. My role spans across: -PR & Brand Awareness: Driving media coverage and thought leadership that put Formic on the map. -Government Relations: Manage strategy and content used across government campaigns. -Content Strategy: Writing, managing, and publishing every piece of content, from customer success stories to web copy. -Advertising Campaigns: Overseeing creative and paid campaigns that bring our message to life. -Demand Generation: Helping hit marketing-qualified lead (MQL) goals and optimizing campaigns to hit them. -Customer Relationships: Turning customer partnerships into compelling stories and long-term advocates. -Social Media: Managing Formic’s voice across platforms to engage, educate, and inspire our audience.

- Coordinate a wide range of marketing tactics, including content creation, SEO, email marketing, social media, and more - Deploying assets and campaigns to drive monthly lead generation targets for the middle and bottom of the funnel - Creating sales and marketing assets - PR relationships - Vendor management - Tradeshow execution

Co-founder & Director of Robots for America, a coalition advancing accessible robotics adoption across U.S. manufacturing. I help shape and advocate for policy, coordinate founding members, and lead content and communications, from case studies and social media to website strategy. I also support events and member growth, working to bring more companies into the movement to scale automation nationwide.

- Managing a daily newsletter sent to 200k+ subscribers, with a 29% open rate and 2.5% click-through rate - Managing social campaigns for three companies owned by Xometry: (Thomas Q3 LinkedIn engagement rate was 8.2%) (Xometry Q3 LinkedIn engagement rate was 3.8%) - Producing the Thomas Industry Podcast focused on manufacturing trends and insights, which was recognized as a finalist for the Best Podcast at the 2022 SIAA Jesse H. Neal Awards - Weekly script writing to highlight top performing content and sourcing trends with +21,000 page views from June-October 2023 across 14 videos - Spearheaded a Reader Spotlight feature in the daily newsletter which features interviews with C-level executives, industry trend setters, and entrepreneurs from diverse industrial sectors, delivering on bi-weekly features since 2023 - Developing sharable creatives with internal sourcing data to highlight seasonal, tech, and manufacturing trends - Assigning and editing freelance content for Thomasnet.com - Editing and publishing paid client campaigns and advertisements - Producing and overseeing a Made in America Special Edition newsletter sent to 200k+ subscribers in industry

- Curated, proofed, and scheduled a daily newsletter sent to 300k+ subscribers with a 23% open rate and 1.9% click-through rate - Oversaw 30+ client accounts and edited all related content, including managing reporting and program optimization - Managed an editorial calendar for all content published on Thomas Insights, working on ~20 articles per week - Managed social campaigns for Thomas, a Xometry Company, which had a 4.1% LinkedIn engagement rate in 2022

Read incoming nonfiction, fiction and poetry submissions and offer critique. Through our familiarity with the magazine, my teammates and I decide which pieces best fit Hotel Amerika and copy edit the final issue.

Oversee a staff of 30, manage a publication schedule and assign stories, pitch stories weekly, write breaking news, create a daily newsletter, publish articles and multimedia projects, and edit all incoming stories.

Create a syllabus, grade student work, teach 20 students both synchronously and asynchronously, adhere to individual student needs and the requirements of the college in terms of testing and grading.