Brooke Fedro

Sr. Director of Marketing and Communications, CMO @ THE CJ CUP Byron Nelson

About

I am a social impact and marketing leader creating purpose-driven initiatives that unite brands, sports, entertainment, and philanthropy to drive measurable change. My passion is turning big ideas into high-impact initiatives that engage audiences, inspire action, and deliver results. Over my career, I’ve built first-of-their-kind campaigns alongside Fortune 500 companies, global talent, and top media platforms. From producing large-scale concerts with Madonna, Bon Jovi, and John Mayer to leading integrated partnerships with AT&T, Microsoft, and Procter & Gamble, I thrive at the intersection of culture and cause. I’ve helped raise millions for nonprofits such as the Andre Agassi Foundation, Movember, The Y, and The American Cancer Society, and co-created the award-winning SUMMIT ON THE SUMMIT campaign, which brought together artists, athletes, and thought leaders to climb Mount Kilimanjaro and ignite global awareness of the clean water crisis. Today, I lead marketing and communications for Momentous Institute and THE CJ CUP Byron Nelson, blending sports, corporate philanthropy, community engagement, and brand innovation to strengthen the mental health of children and families worldwide. Whether it’s advising brands on social impact strategy, creating authentic cause partnerships, or building campaigns that cut through the noise, I bring a blend of creativity, strategy, and execution that delivers both purpose and performance.

Country

United States

City

Dallas

Industry

Marketing & Advertising

Skill

Strategic Public Relations Planning, Software as a Service (SaaS), Demand Generation, Marketing Leadership, Marketing Analytics, Digital Marketing Channels, Social Media, Marketing Strategy, Entertainment, Nonprofits, Sponsorship, Strategy, Digital Strategy, Digital Marketing, Public Relations, Start-ups, Strategic Planning, Project Management, Market Research, Project Development

Experience

Sr. Director of Marketing and Communications, CMO

THE CJ CUP Byron Nelson

2022-4 - Present · 4 yrs 5 mos

Dallas, Texas, United States

Lead Marketing and Communications for Salesmanship Club of Dallas, THE CJ CUP Byron Nelson, an official PGA TOUR event, and its beneficiary, Momentous Institute, a leading nonprofit focused on children’s mental health and education.

Founder

Superhuman

2018-3 - Present · 8 yrs 6 mos

Dallas, Texas, United States

A social impact studio focused at the intersection of business, entertainment, and philanthropy.

Advisor

R&D

2020-8 - Present · 6 yrs 1 mo

Los Angeles, California, United States

Director, Social Impact

TMA

2017-4 - 2018-3 · 1 yr

Dallas, Texas, United States

Oversaw Omnicom owned agency’s approach to purpose-driven work and provided subject matter expertise on social impact marketing and partnerships for existing and prospective clients including AT&T, State Farm, Bacardi Limited, KIND, American Airlines, Goodyear and more.

Vice President, The JCPenney Foundation

JCPenney

2015-12 - 2017-5 · 1 yr 6 mos

Dallas, Texas, United States

Oversaw strategy, fundraising, charitable giving investment portfolio, board management, budget, reporting and national and local partnerships for JCPenney's nonprofit, The JCPenney Foundation (formerly JCPenney Cares).

Senior Cause Marketing Leader, Philanthropy

JCPenney

2014-6 - 2017-5 · 3 yrs

Dallas/Fort Worth Area

Led development and execution of enterprise social impact strategy and programs including communication, philanthropic and community partnership development and management, cross-functional efficiency with Investor Relations, Legal and other internal/external stakeholders, budget oversight, and overall success to ensure corporate goals were met, while furthering the social-good mission of the company. "Pair Up with JCPenney" Awards: - 2018 Public Relations Society of America's Silver Anvil Award of Excellence for "Most Effective CSR Campaign" - 2018 Big Apple Award for "Best of the Best" - 2018 Big Apple Award for "Reputation and Brand Management: Business"

Director of Business Development - Entertainment & Nonprofit

Tout

2011-7 - 2013-6 · 2 yrs

Los Angeles

Senior Product Lead for all entertainment relations for San Francisco based technology start-up. Created and managed relationships between Silicon Valley start-up and the entertainment industry and built powerful marketing programs with major television networks & shows, film studios & properties, celebrities, non-profit organizations, cause marketing campaigns and high profile events.

Executive Director (Global Clean Water Crisis initiative)

Summit on the Summit

2008-5 - 2011-7 · 3 yrs 3 mos

Los Angeles

SUMMIT ON THE SUMMIT is a transmedia initiative designed to drive awareness and change to the global clean water crisis, while engaging a community through raising awareness, supporting education, inspiring advocacy and activating fundraising. Worked alongside project founder, Kenna, to develop and manage a first-of-its-kind initiative with partners HP, Procter & Gamble, Microsoft and MTV culminating in a climb of Mt. Kilimanjaro to raise awareness of the global clean water crisis. The campaign featured cultural influencers including Jessica Biel, Emile Hirsch, Alexandra Cousteau, Elizabeth Gore, Kick Kennedy and Grammy award winning artist, Lupe Fiasco.

Sponsorship Manager, Live Earth Global Concerts (Climate Change initiative)

Control Room

2006-7 - 2007-7 · 1 yr 1 mo

Los Angeles / New York

Worked alongside Live 8 Executive Producer, Kevin Wall and Al Gore’s Alliance for Climate Protection on a global movement raising awareness of the environmental crisis. Live Earth launched on 07/07/07 with 9 international concerts in New York, London, Shanghai, Tokyo, Sydney, Rio de Janeiro, Johannesburg and Hamburg.

Producer (Entertainment & Fundraising concert events)

Control Room

2005-7 - 2006-1 · 7 mos

Los Angeles / London

Producer Credits include: Live 8 Concerts, Bon Jovi Live from Times Square, Green Day Live from The Wiltern, Madonna Live from London, Black Eyed Peas, Kings of Leon