Brooke McIntosh
VP of Marketing and Engagement for LOCUS House Council @ Wilfrid Laurier University
About
I am a Bachelor of Business Administration student at Wilfrid Laurier University planning to specialize in Accounting. I bring a strong foundation of discipline, teamwork, and leadership developed through my career as a former Team Canada figure skater. In my role at Copeland Sport Consulting, I focus on sponsorship outreach and brand relations, dedicated to creating meaningful partnerships that align brand values with athlete goals. I am passionate about combining my athletic experience with business education to support impactful collaborations between athletes and brands.
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Canada
Sports
Critical Thinking, Attention to Detail, Decision-Making, Sports, First Aid, Goal Setting, Problem Solving, Strategic Planning, Communication, Tenacious Work Ethic, E-Learning, Time Management, Leadership, Teaching, Working with Children
Experience

VP of Marketing and Engagement for LOCUS House Council
- Create digital content (videos, graphics, and posts) to promote events and drive engagement among first-year students. - Collaborate with the events team to design targeted campaigns that boost awareness, attendance, and overall community involvement. - Lead initiatives that encourage broader club participation by highlighting member stories, showcasing opportunities, and fostering an inclusive, welcoming environment.

Manager, Business Development
- Developed and managed social media initiatives to increase brand visibility and engagement. - Managed ongoing partner relationships by proactively addressing needs and providing customized support to drive mutual value. - Conduct sponsorship outreach and build brand relationships on behalf of high-performance athlete. - Identify and research potential brand partners aligned with client values and goals.

Figure Skating Coach (Interim – Maternity Leave Coverage)
Etobicoke, Ontario, Canada
- Providing interim coaching support during a colleague’s maternity leave, working with skaters across multiple ages and levels. - Designed and implemented individualized lesson plans tailored to skater's goals and progression. - Communicated regularly with parents regarding athlete development, schedules, and progress updates. - Managed administrative tasks including invoicing, scheduling, and coordinating ice time. - Supported skater development beyond the ice, fostering discipline, confidence, and goal-setting.

International Figure Skater
- Represented Canada at the junior and senior levels for over seven years, competing internationally in countries including Italy, Croatia, Slovakia, Russia, and Finland - Trained and competed abroad while living in Germany, Russia, and Spain - Developed strong discipline, teamwork, and leadership through years of high-performance training and high-pressure competition - Collaborated with coaches, choreographers, and support teams to execute long-term performance strategies - Independently managed international travel, training, and competition schedules, demonstrating strong organizational and time management skills

Figure Skating Coach
Toronto Lakeshore Skating Club
Toronto, Ontario, Canada
- Coached young skaters across a range of levels in technique, performance, and competition preparation - Developed individualized training plans and provided on-ice and off-ice instruction - Fostered a positive and disciplined learning environment, emphasizing both skill development and confidence - Demonstrated strong communication, leadership, and mentorship skills through consistent athlete progress - Drew from international competitive experience to guide skaters in both technical execution and mental preparation
Brooke McIntosh's Contact Information
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