Brooke Laing

My role is… evolving (constantly). I sit at the intersection of growth, content, and industry presence - turning what’s already happening inside AeroGrowth into something people actually see, understand, and care about. That looks like: Pulling insights from real conversations with shops Turning them into media Building out how AeroGrowth shows up externally And making sure the value being created internally doesn’t stay invisible A lot of connecting dots, a lot of “we should probably talk about this,” and a lot of turning expertise into something that drives attention and trust.

As Chief of Strategy (CSO) for the Sisterhood of Trades, I lead the development, direction, and execution of our organization’s long-term vision: building safer, more inclusive, and more sustainable careers for tradeswomen internationally. My role focuses on: • Organizational strategy & growth • Advocacy & policy work • Community development • Program design & partnerships • Communications & storytelling • Events & outreach At the Sisterhood of Trades, my work is rooted in both strategy and lived experience — bridging frontline jobsite realities with high-level organizational planning to build the future women in trades deserve.

Co-host and creator of Two Bolts Short of a Flange, a trades-focused podcast built for apprentices, journeypeople, industry leaders, and anyone who lives (or survives) job site life. The show blends real conversations, industry insight, and humour to spotlight the realities of working in the skilled trades - from apprenticeship, certifications, and career growth to workplace culture, community, and the moments nobody talks about. We feature guests from across the trades, share lessons learned the hard way, and aim to make the industry feel more approachable, more human, and more inclusive. Responsibilities include: Planning episode themes, segments, and guest lineup Hosting and interviewing guests Content creation and editing for audio + short-form clips Social media strategy and promotional campaigns (TikTok, Instagram, LinkedIn) Sponsorship outreach + partnership development Community building and audience engagement

- Led membership and personal training sales in a high-volume club environment - Coached a sales team to consistently hit targets and improve performance - Drove revenue through a consultative, relationship-focused sales approach - Managed leads, follow-ups, and KPIs to maintain strong conversion and retention