
Brooke K.
Senior Graphic Designer @ Private Company
About
With over 10 years of professional experience in graphic design, I specialize in creating impactful and innovative packaging for consumer packaged goods (CPG) that stand out in the retail market. I design and produce packaging for various products using Adobe Creative Suite, typography, color, layout, and 3D rendering skills. I have worked with major retailers such as Walmart, Macy's, Nordstrom, Burlington, Marshall's, TJ Maxx, Five Below, CVS, Office Depot, Sams Club and Walgreens, delivering high-quality package design and production for multiple SKUs. I’ve also demonstrated my creative direction and leadership abilities by managing a team, overseeing the artwork approval, mock-ups, print proofs, and creative briefs. Additionally, I have licensing experience working with many brands from kids, fashion and beauty. I am passionate about graphic design and always eager to learn new skills and trends. My goal is to use my creativity and expertise to design packaging that enhances the brand identity and value of the products and the company.
United States
New York City Metropolitan Area
Graphic Design
Logo Design, Brochures, Illustration, Packaging, Flyers, Digital Photography, Graphic Design, Layout, Illustrator, Posters, Corporate Identity, InDesign, Logos, Photoshop, Business Cards, Print, Typography, Photography, Graphics, Art Direction
Experience

Senior Graphic Designer
New York, New York, United States
• Designer for beauty and accessory packaging for renowned brands like Betsey Johnson and Ben Sherman sold in major retailers like Marshalls, Nordstrom Rack, and Walmart. • Communication with factories to ensure final print approval before production, ensuring high-quality packaging for mass retail distribution.

Senior Graphic Designer | Art Director | Package Design | Production
BK Creative
► Production & Package Design, Sams Club, remote/contract (March 2023 - July 2023) : Working with Members Mark private label brands and a range of consumer packaged goods (CPG) creating new package designs and layouts using current package style guides. ► Production & Package Design, Walmart, remote/contract (Aug 2022-Nov 2022) : Package design and production for over 7500 skus. Created final production ready files while adhering to branding style guides. ► Art Director, AMG Global (Oct 2019 - Dec 2019): Creative direction for a team of 3 Jr. designers, artwork approval, mock-ups, print proofs & creative briefs. Package design, photography, and instruction manual artwork for bath accessories, and hardware for Home Depot and Costco accounts. Responsibilities included photo retouching & editing, lifestyle scenes, creating die-lines, 3-D renders, sales sheets and mock-ups. ► Senior Production Artist, Macy's (Aug. 2019 - Oct 2019): Applied text, logos, and graphics onto hangtags and label tags for Macy's private label apparel brands in addition to package designs for Martha Stewart brand appliances. ► Senior Graphic Designer, Tastemakers LLC (March 2018 - July 2018): Created fun, eye catching designs for toy packaging and products utilizing licensed style guides for Pac-Man, Hatchimals, Galaga, SpyGear, Galaxin, Space Invaders, Arcade 1-Up, and Frogger. These items were sold in Target, Game Stop, and Walmart. ► Senior Graphic Designer, Dyno Merchandise (Oct 2014-March 2015): Package designer for Singer brand sewing items. Designed packaging and custom illustrations for repeat patterns used on ribbons, sewing items and baskets. Responsible for digital photography, photo edits, POG & display layouts.

Freelance & Contract Graphic Designer | Private Clients
BK Creative
• Designed branding and marketing materials for high-profile clients like Deloitte and Citibank. • Created packaging designs for various industries including beauty, pet food, toys, and nutrition supplements. • Developed logos, flyers, banners, and promotional items for organizations like Toys for Tots and Starlight Children's Foundation.

Senior Graphic Designer | Package Design
Greater New York City Area
Designed packaging, illustrations, renders, die-lines and mock-ups for tech and electronic accessories including headphones, earbuds, speakers, cables, cellphone cases, lighting, and car mounts. These products are sold in Macy’s, Five Below, TJ Maxx, Nordstrom Rack, Walmart, Marshalls, Ross, Burlington, Century 21, Justice, Claire’s, Icing, Ann Taylor Loft, & Books-A-Million. • Designed vector illustrations for tech accessories and created packaging for numerous private brands. • Created logos, product names and copy for each packaged item as well as layout designs and verbiage for Amazon. • Photography, sourcing stock imagery and trend research while creating packaging dielines to minimize production costs and dimensions that would best fit into containers when shipped from oversees. • Photography of items, sourcing stock imagery and trend research. • Die-line creation, development & layout of new products, POS and copy for sell sheets and user manuals. • Involvement in creative brainstorming for pre-sales marketing. • Licensed artwork application on products and packaging for Bud Light and Budweiser. • Production design & approving printed samples.

Graphic Designer | Package Design | Apparel Design
Iron Bridge Tools
Delray Beach, Florida, United States
Package and print design for Home Depot Stores designing packaging, advertisements, brochures, flyers, and online ads nationwide. Also responsible for Jaco Athletics which was an online UFC apparel and Yoga brand. I designed all marketing, ads, original illustrations for their apparel designs, as well as approved materials and prints once samples arrived. • Created packaging, instruction manuals and ads for Home Depot Stores. • Created illustrations & original designs for UFC apparel - designs were featured on reality TV series. • Logo placement and designs for Jaco’s yoga apparel line • Created online ads

Graphic Designer | Trend Packaging, Patterns and Illustrations
Boca Raton, Florida
• Led trend research and design development for Office Depot's private brand products, creating innovative illustrations and patterns for back-to-school and holiday collections. • Collaborated with product managers to apply original designs to various mechanicals and Own Brand products, ensuring brand consistency and trend relevance. • Trend forecasting for upcoming seasons including forecasted pantone colors. • Designed best-selling holiday cards for 2 years and created exclusive designs for entertainer Nick Cannon's N’Credible branded back to school mechanicals and book bags.

Graphic Design | Package Design | Vector Illustrations | Production
Fort Lauderdale, Florida
Designed private brand packaging for major retail companies including Target, Walgreens, Rite-Aid, Party City, Bed Bath and Beyond and CVS. Responsible for package design, hangtags, blister cards, vector illustrations, store signage, PDQ displays, and die-line creation, for numerous categories including apparel, appliances, back-to-school, bath, beauty, candy, electronics, fashion, food, furniture, home health, housewares, textiles, pet, seasonal products, stationary, and toys. • Worked closely with merchandisers and buyers in assisting them to determine product placement, Pantone colors, and layouts. • Worked with licensed artwork and branded style guides from Disney, Warner Brothers, Nickelodeon, Marvel and Hallmark which were sold exclusively in Walgreens. • Created branding and style guides for private label brands. • Created and modified templates and die lines. • Conducted extensive research on product development, consumer feedback and current trends for each category. • Worked on numerous projects at a time for various clients, creating numerous sku’s, while completing projects in a timely manner to meet all deadlines. • Direct communication with factories oversees sending digital files and approving print proofs. • Printing and mock-ups for buyer meetings.

Graphic Designer
Fort Lauderdale, Florida, United States
Worked with the marketing and advertising team to create branding guides, product labels, brochures, and food photography for external and internal use for Arby's stores. • Designed instructional manuals including steps of how to build an Arby's sandwich for internal use. • Photo layout design, editing, and re-touching. • Advertisements, branding, and marketing materials for Arby's brand.
Education
Brooke K.'s Contact Information
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