Broderick Brown

Developed and delivered client-centric strategies for executive leadership to increase account growth. Facilitated collaborative brainstorm sessions to identify competitive differentiators and effective pricing models. Improved overall competitive deal win rate percentage from 33% to 52%, winning $178M in additional revenue. Conducted statistical analysis on deal qualification process to identify improvement areas and increase win yield by 50%. Ideated, launched and produced quarterly newsletters informing executive leadership of competitive trends and events in the marketplace. Authored multiple thought leadership articles to influence decision making. Areas of focus: Distribution, Industrial, Public, and Latin America.

Established subject matter expertise in the retail and distribution industry – especially in supply chain, manufacturing, and sustainability – through extensive market research and competitive analysis. Delivered internal white papers with actionable market insights regarding industry trends, business environment, and competitors to executive stakeholders for strategic positioning of IBM solutions. Evaluated IBM and key competitors’ solutions alignment to clients’ business objectives, potential threats, and market growth opportunities (via ecosystem partnerships and/or investments). Recommendations improved customer satisfaction (NPS) scores through strategic realignment of existing solutions and the development of new industry-based solutions.

Engineered machine learning algorithm (with python code) analyzing and predicting key accounting measurements; increasing global payment-on-time performance from 86% to 97%

Conducted extensive market analysis of over 80 sources of industry research reports for IBM Security. Presented research on future cybersecurity market trends, key industry pain points and competitors’ best practices to a core team of over 20 IBM VPs and directors. Examined IBM and key competitors’ marketing strategies across 200 cybersecurity products on their effectiveness in addressing customer pain points to determine market opportunities. Developed market growth strategy for IBM’s portfolio of cybersecurity products and services incorporating further product development and product bundling as well as constructing compelling core marketing messages and use cases.

Provided operations analysis and reporting of key data and processes to prioritize and optimize the allocation of resources and identify areas of opportunity for efficient action. These actions helped reduce marketing data processing times more than 50% and streamlined CRM outreach to customers – based on product usage, subscription spend, and expiration date – to increase subscription retention rate from 92% to 96%.

Processed subscription contracts for Fortune 500 companies totaling over $1 million in sales at an accuracy rate of 97% and a production average of 529; exceeding the required accuracy rate of 93% and effectively quadrupling the required monthly production rate of 125. Cross-functionally collaborated to develop internal software to automate the auditing process.

Enhanced the customer experience within the footwear sales category to exceed daily goals and acquire multiple "shark" sales.

Effectively planned and coordinated group activities between corporate partners and administrators.

Provided private instruction to fellow students, individually and in small groups, to improve academic performance. Students were instructed using positive reinforcement techniques to encourage, motivate, and/or build confidence. The Results: all of the students instructed received a passing grade; while approximately 75% attained an “A” or “B” in the class.

Demonstrated, described, and explained the use, operation, and care of merchandise to customers in a proficient, professional manner. Appointed to the leadership committee after consistently attaining “Salesman of the Week” honors through effective demonstration of merchandise to customers in a proficient, professional manner.

Co-President of Black MBA Association Consortium Fellow NBMBAA Fellow Case Competition Team Captain

Bridgewater College Summa Cum Laude David G. and Margie Messick Smith Endowed Scholarship George S. Aldhizer II, Department of Economics and Business Award ODAC All-Academic Team Academic Thesis: "Brand Image and Equity: Consumers' Perception of Brands and the Fluctuation of Stock Prices" "Battery Power: The Proliferated Use of Lithium-Ion Batteries in Commercial Vehicles"