Brittni Ainsworth-Hukee

Senior Manager, Media & Partnerships @ Ferrara

About

I’m a marketing and communications professional with an enthusiastic interest in using social media platforms to engage with consumers. I plan, manage and execute word-of-mouth marketing and social media programs online and offline for Beam Suntory's world whisky and luxury lifestyle brands. My specific experience has come from influencer outreach, brand fan programs, event planning, community management as well as engagement and content creation for social media channels. Proficient in: Brandwatch, Radian6, Unmetric, HootSuite, Adobe Photoshop and InDesign Specialties: World of Mouth marketing, social media management, influencer management and programming, event planning and promotions Brands: Beam Suntory (Jim Beam, Hornitos, Courvouisier, +more) JOHNSON'S, Cricket Wireless, SOLO Cups, Cottonelle, Subway, USFRA, Best Buy, Supercuts, Philips products including Saeco, Avent and CitiScape as well as Woodbridge Wine .

Country

United States

City

Greater Chicago Area

Industry

Marketing & Advertising

Skill

InDesign, Photoshop, Illustrator, PowerPoint, Excel, Microsoft Office, Twitter, Facebook, Blogging, Social Media, Social Media Marketing, Radian6, HootSuite, Outlook, B2B, B2C, Public Relations, Microsoft Excel, Hootsuite, Event Planning

Experience

Senior Manager, Media & Partnerships

Ferrara

2024-7 - Present · 2 yrs 3 mos

Content & Omnichannel Marketing Manager

Ferrara

2022-3 - 2024-7 · 2 yrs 5 mos

Content Manager

Ferrara

2021-8 - 2022-3 · 8 mos

Digital Strategy Specialist

Beam Suntory

2016-8 - 2021-8 · 5 yrs 1 mo

Chicago, IL

Manage digital content creation for social and programmatic media across Scotch, Japanese Whisky, Tequila, and Small Batch Whiskey. I see to the day-to-day communication between brand and consumer as well as agency partners and the development of social content. I also assist with the oversight and development of paid media plans supporting the business goals. - Lead all social media and digital marketing programming for portfolio’s Scotch, Japanese Whisky, Tequila, and Small Batch Whiskey brands including social/digital strategy, social content development, paid campaigns and measurement/analytics - Leverage content analytics and social listening to better understand BSI customers’ path to purchase and opportunities for content - Oversee multiple external creative and media agency teams on the development and execution of social & digital marketing plans for national brand campaigns - Provide strategic counsel and thought-leadership on social landscape to various cross-functional teams including brand management, public relations and commercial marketing

Associate Manager, Social Media Strategey

Beam Suntory

2016-8 - 2021-8 · 5 yrs 1 mo

Senior Account Executive

Zócalo Group

2011-8 - 2016-7 · 5 yrs

Greater Chicago Area

My specific responsibilities include: social community management, influencer outreach, event planning, as well as engagement and content creation for social media channels including developing social media strategy plans.

Intern

PANBlast

2011-5 - 2011-7 · 3 mos

At my time withBLASTmediaPR I worked on several accounts including B2B as well as consumer brands. I was responsible for social content over platforms including Facebook, Twitter and YouTube. Several of my accounts required weekly blog post articles to be written for brand websites. For the consumer clients I worked very closely with vloggers pitching product reviews. Clients included: Eton, PHOSPHOR Watches and Pelican.

Marketing Assistant

Ball State Daily News

2010-8 - 2011-5 · 10 mos

I am in charge of all social media for the Daily News. I write a monthly news article that is sent out to student organizations on campus letting them know whats going on at the Daily News. I coordinate and run/help run events.